Matching demand with supply is one of the critical goals of modern firms. The complexity of efficiently achieving the goal is becoming enormously challenging in an uncertain, ambiguous, and multiagent business environment. Decision Engineering & Pricing (DEEP) Lab at the Department of Management Studies, IIT Madras, specializes in engineering the best decisions using the wisdom from optimization, game theory & mechanism design, and pricing.
DEEP Lab is leading the transition with high-quality publications in top-tier journals. DEEP Lab is working on numerous contemporary industry-relevant research themes in revenue management, healthcare, electric mobility, sustainability, and digital manufacturing & supply chains. DEEP Lab has strong research collaborations with companies like Mahindra & Mahindra, Infosys, Sabre, Societe Generale, Renault Nissan Technology & Business Centre India. Research at DEEP Lab has been funded by reputed agencies like DST, SERB, ARDB, ICSSR, SANDEE.