Friday, Oct 25 2024

Ideal for Startup Founders, Product Managers, Innovation Leaders, and Investors

• This one-day workshop is designed to equip participants with the essential skills and insights required to master the art of Product Thinking, specifically focused on achieving Product-Market Fit.
• The workshop aims to help participants understand the critical importance of aligning product offerings with target market needs.
• Attendees will learn how to effectively channel resources and efforts towards identifying and targeting the right market segments, thereby enhancing efficiency, boosting customer satisfaction, and optimizing product development processes.
• A key focus will be on understanding how improper investment decisions—such as misallocating resources or failing to address the right market pain points—can hinder the attainment of Product-Market Fit, leading to inefficiencies, wasted resources, and missed opportunities.
• Through interactive sessions and real-world case studies, participants will gain a deep understanding of how a focused strategy, can accelerate the path to Product-Market Fit, mitigate challenges, and ultimately lead to the development of successful products that thrive in competitive markets.

1. Design Thinking for Product Thinking: Explore key principles for developing exceptional products; Customer/User Empathy (Importance of design first), Business Value and Iterative Approach
2. Product-Market Fit: Discover strategies to align your product with customer needs; Value proposition canvas explained through real case studies and hands on exercises
3. Strategic Value Discovery in Product Innovation: Using value-chain analysis to discover innovative product ideas that offer a sustainable competitive advantage; Using a blue ocean approach to discover innovative product ideas that solve customer problems
4. Lean product development: Early phase market experimentation; Selecting the right target market and discovering the right value proposition; Prioritizing the Product Features; Essential questions to solve for establishing product-market