IIT Madras

Department of
Management Studies
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Dr. Sundarraj R P
Faculty Profile

Dr. Sundarraj R P

Professor
Ph.D. (1990) — University of Tennessee, Knoxville, USA
M.S. (1988) — University of Tennessee, Knoxville, USA
B.E. (1982) — (ECE), National Institute of Technology, Trichy, India
rpsundarraj[at]iitm.ac.in +91-44-2257 4558 Office: DoMS 502

Areas of Interest

Teaching

[Image of decision support system architecture]
  • Decision Models for Analytics (at IIT-M)
  • Decision Support Systems (at IIT-M)
  • Electronic Commerce Strategies (at IIT-M)
  • Telecommunications Management
  • Electronic Commerce
  • Negotiation Support Systems
  • Introduction to Database Management
  • Management Information Systems
  • Supply Chain Management
  • Operations Management

Research

  • "Internet Privacy Policies of Companies: A Country- and Industry-level Study," (with W. No).
  • "Offering Assortment Depth in a Product Family by Exploiting Substitutability," (with S. K. Gnanendran).
  • "Preference Elicitation and Negotiation Tactics for Electronic Shopping Agents"
  • "Quasi-Newton learning algorithms for electronic negotiations" (with Paul Meloche)
  • "Optimal Reaction algorithms for electronic negotiations."

Experience

Academic

  • From 7/10-present: Professor, IIT-Madras
  • From 9/06-6/10: Professor (2008), Qatar University, Doha, Qatar
  • From 1/01-9/08: Associate Professor (tenured 2003), University of Waterloo, Canada
  • From 9/89-1/02: Tenured (1996) faculty member, Clark University, USA
  • 9/82 - 8/84: Engineer, Hindustan Aeronautics Ltd., Hyderabad, India.

Administrative Service

  • Associate Chair (Graduate Studies), 2004-2006
  • Chair, Computing Committee, 2001-2004
  • Member, Task force for viability of undergraduate program (Ad hoc, Winter 2004)
  • Member, Graduate Admissions Committee (2004)
  • Member, Scholarships ranking committee (2004)
  • Member, Tenure and Promotions Committee, 2003-2004
  • Member, Planning Task Force for self-study (2004-2005)
  • Chair, Information Systems Curriculum Committee, 2003
  • Member, Operations Research Curriculum Committee, 2003
  • DACA, 2001-2002 (at Waterloo)
  • Library Coordinator, from 1999-2000.

Selected Journal Publications

  • “Optimization-based Methods for Improving the Accuracy and Outcome of Learning in Electronic Procurement Negotiations,” (with Jay Shi) IEEE Transactions of Engineering Management (2012)
  • “Models for Human Negotiation Elements: Validation, and Implications for Electronic Procurement,” (with Wilson Mok) IEEE Transactions of Engineering Management, Vol. 58, No. 3, pp. 412-430, 2011.
  • “A multi-attribute approach to the modelling of human elements in electronic negotiation,” International Journal of Procurement Management Vol. 4, No. 3, 2011
  • “Application of an extended TAM model for online banking adoption: a study at a Gulf region university,” (with Nick Manochehri) Information and Resource Management Journal, Vol. 24, No. 1, pp. 1-13, 2011.
  • "Modeling an Intelligent Authentication System to Protect Financial Information," International Journal of Accounting Information Systems Vol. 7, No. 2, pp. 110-112, 2006.
  • "A Decision Model for Standardizing Human Decisions Concerning Service-Contracts Management," Annals of Operations Research, Vol. 143, No. 1, pp. 171-189, 2006.
  • "Evaluation of Enterprise Information Technologies: A Decision Model Incorporating Strategic and Operational Issues," (with J. Sarkis) accepted by IEEE Transactions on of Systems, Man and Cybernetics C, Vol. 36, No.: 2, pp. 260 – 273, 2006.
  • "Alternative model representations and computing capacity," (with S. K. Gnanendran) Decision Support Systems 42, No. 3, pp. 1413-1430, 2006.
  • "Using Information-systems Constructs to Study Online- and Telephone-banking Technologies," (with Judy Wu) Electronic Commerce Research and Applications, Vol. 4, No. 4, pp. 427-443, 2005.
  • "Learning Algorithms for Single-instance Electronic Negotiations Using the Time-dependent Tactic," (with W. Mok) ACM Transactions on Internet Technology, Vol. 5, pp. 195-230, 2005.
  • "A Web-based Approach for Standardizing the process of Managing Service Contracts," Decision Support Systems, Vol. 37, pp. 343-365, 2004.
  • "Impact of Attachment-handling electronic agents on an individual's perceived work performance," (with T. Vuong) Internet Research, Vol. 14, No. 1, pp. 6-18, 2004. Outstanding paper of the year.
  • "Managing Large-scale Global Enterprise Resource Planning Systems: A Case Study of Texas Instruments," (with J. Sarkis) International Journal of Information Management, Vol. 23, pp. 431-442, 2003. In top-10 requested paper, 2002 to 2004.
  • "Heuristics for the Selection of a Set of Interdependent End-items to Stock," (with S.K. Gnanendran and J.K. Ho) European Journal of Operational Research, Vol. 145, pp. 585-605, 2003.
  • "Evaluating Componentized Enterprise Information Technologies: A Multiattribute Approach," (with J Sarkis) Information Systems Frontiers, Vol. 5, No. 3, pp. 303-320, 2003.
  • "A Multiperiod Model for Purchasing Componentized Enterprise Information Technologies." (with S. Talluri) European Journal of Operational Research, Vol. 146, No. 2, pp. 339-351, 2003.
  • "Managerial Issues in Locating a Spare-parts Hub for Digital Equipment Corporation," (with J. Sarkis) Production and Inventory Management, Vol. 43, Nos. 3 & 4, pp. 47-54, 2002.
  • "Hub Location at Digital Equipment Corporation: a Comprehensive analysis of Qualitative and Quantitative Factors" (with J. Sarkis) European Journal of Operational Research Vol. 137, No. 2, pp. 336-347, 2002.
  • "An Optimization Approach to Plan for Reusable Software Components," European Journal of Operational Research, Vol. 142, pp. 128-137, 2002.
  • "Evolution of Brokering Paradigms for E-commerce Enabled Manufacturing." (with J. Sarkis) International Journal of Production Economics, Vol. 75, No. 1-2, pp.21-31, 2002

Conference Papers

  • "Anger intensity elicitation", (with Sriram Venkiteswaran), Group Decision and Negotiation Conference, Bellingham, June 2016
  • “On using sentiment-analysis approach for designing anger aware negotiation agents”, (with Sriram Venkiteswaran), Group Decision and Negotiation Conference, Bellingham, June 2016
  • "Architecture of in-app ad recommender system." Breakthroughs and Emerging Insights from Ongoing Design Science”, (with Mukherjee, Anik and Kaushik Dutta), DESRIST 2016. St. John, Canada
  • "Prototype Design of a Healthcare-Analytics Pre-adoption Readiness Assessment (HAPRA) Instrument...", DESRIST 2016, St. John’s, NL, Canada
  • “On Considering Customer’s Short-term Preferences for Resource Allocation in Cloud Computing Spot Markets”, Workshop of Information Technology and Systems, Dublin, Ireland, December 2016
  • "Influence of Decision-maker Role on Analytics-systems Selection: A Construal-level Theory Approach,", Decision Sciences Meeting, November 2016
  • “Incorporating Intertemporal Preferences in Electronic Negotiations for Computing Services...”, 13th International Conference on Group Decision and Negotiation, Stockholm, (2013)
  • “On Using Prisoner Dilemma Model to Explain Bidding Decision for Compute Resources on the Cloud,” 13th International Conference on Group Decision and Negotiation, Stockholm, (2013).
  • “Innovation Patterns and Firm Performance: An Analysis of Global Technology Companies,” Tenth AIMS International Conference on Management, IIM Bangalore, (2012)
  • “Strategic Bidding for Cloud Resources under Dynamic Pricing Schemes” (Best paper award), International Symposium on Cloud and Services Computing, (2012).
  • “On Integrating Time-Preference and Concession Models into Cloud Computing Negotiations,” International Symposium on Cloud and Services Computing, (2012).
  • “Cloud-based Storage-as-a-service Selection: A DEA and Goal Programming Based Approach,” (Best Paper), Society of Operations Management Conference, (2012).
  • “A selection framework for SaaS-based Enterprise Resource Planning applications,” International Conference on Information Technology, Systems and Management, IIM Kozhikode 2011.
  • “Do Companies' Online Privacy Policy Disclosures Match Customer Needs,” Canadian Annual Accounting Association Conference, 2008.
  • “Privacy Policy Disclosures of Companies...”, AAA Mid-Year Meeting of the IS Section, 2008.
  • "Internet Privacy in E-Commerce: Framework, Review, and Opportunities for Future Research," Hawaiian International Conference on Systems Sciences, 2008

Books & Chapters

  • Refereed Book: Documentation of DECOMP: An Implementation of Dantzig-Wolfe Decomposition for Linear Programming," Lecture Notes in Economics and Mathematical Systems No. 338, Springer-Verlag, (with J. K. Ho), 1989.
  • “Influence of strategy on firm performance in Multinational tech firms,” (with Vijay Kumar) in Rakesh Chopra et al.(eds.), Beyond Norms-strategies for excellence, Bloomsbury Publishers, 2012.
  • “Electronic Procurement Systems in India: Importance and Impact on Supply Chain Operations,” in Global Logistics (International Series in Operations Research & Management Science), Springer Series, 2012.
  • "ERP-enabled BPR: Implications from Texas Instruments," in Business Process Transformation, M. E. Sharpe (JMIS) Press, 2007.
  • "Internet Privacy Policies of Companies," Second Secure Knowledge Management Workshop, 2006.
  • "Evaluation and Justification of ERP: Values beyond the baseline," in Strategic ERP Extension and Use, Stanford University Press, 2005.
  • "Implementation management of an E-commerce-enables Enterprise Information System," in Encyclopedia of Information Science and Technology, Idea Group Reference, 2005.

Professional Affiliations

  • Editorial Board, IEEE Transactions on Engineering Management
  • Editorial Board, Management Research Review
  • Editorial Board, International Journal of Enterprise Information Systems
  • Co-editorship of special issue on E-commerce for Information Systems Journal
  • Member, Board of Studies, Vels Tech, Avadi
  • Member, “Indian Railways Road Map for Innovation, 2010-2020” committee set up by the Central Board of Railway Research

Service as Referee

  • External Referee for Tenure/Promotion Cases: IIM Indore, Virginia Tech, York University, University of Malaysia.
  • External Nominations for Doctoral Examiner: IIT Delhi, Vishveswaraya Technological University.
  • Journal Referee: IEEE Transactions on Engineering Management; IEEE Transactions on Systems, Man and Cybernetics; Conference on Information Systems Assurance; Hawaii International Conference on Systems Sciences; NSERC strategic grant application; Information Systems Frontiers; International Journal of Physical Distribution and Logistics Management; OMEGA; European Journal of Information Systems; European Journal of Operational Research; Decision Support Systems; Annals of Operations Research; Production and Operations Management; National Meeting of the Decision Sciences Institute; ORSA Journal on Computing; Journal of Optimization Theory and Applications; Journal of Operational Research Society; IEEE Transactions on Power Systems.

Industry Projects

  • Research in Motion, Waterloo, Canada: Studied the relationship between the employee adoption of attachment-handling electronic agents and work productivity.
  • Compaq Computer Corporation, Reading, UK: Provided a standardized policy and a prototype computer implementation for managing the spare-parts for contract-obligated supply-chains.
  • Digital Equipment Corporation, Stow, MA: Considered the location of an international Asia-Pacific hub. Recommendations presented to decision-making body of Vice Presidents.
  • Digital Equipment Corporation, Littleton, MA: Developed a web-based system to support channels-marketing efforts of employees in over 11 countries.
  • Yaskawa Electric, Chicago, IL: Recommended inventory policies that took advantage of dependencies among the products of the company.

Awards and Honors

  • Beta, Gamma, Sigma (1996)
  • University-wide Distinguished Performance Award, University of Waterloo (2005)

Research Supervision

Doctoral

  • S. Prithviraj (since 9/13), S. Bharathan (co-guide since 9/13), Krishnan Balasubramaniam (since 9/13)
  • K. Venkataraghavan (since 10/10); Vijay Kumar (since 8/10); K. Sowmya (since 1/12)
  • Won No (co-supervised with Professor Boritz), Completed 2007 (at Iowa State)
  • Jairui Dang (co-supervised with Professor Fuller), Completed, 2007 (at Canada Post)

Master's Thesis & Projects

  • Thesis: Aseem Pahuja (since 1/13); Anik Mukherjee (since Sep 2013), Paul Meloche (2007); V. Visuvalingam (2006); J. Qi (2006); J. Shi (2005); Wilson Mok (2002)
  • Projects: H. Jain and S. Vidhyasagari (‘10) 2nd prize in Business Standard Competition, 2011; T. Vuong (12/01); Jerry Kao (5/02); H. Jin (5/02); J. Wu (5/02); M. Badr (4/03); K. Wong (4/03); C. Yao (4/03); W. Neaves (4/03); E. Gonzalez (4/03); J. Addison (4/04); L. Chen (9/04); A. Raghozar (4/05)

Undergraduate

  • Graeme Hein; David Tung, Aye Sun, Jenny Lin; Bart Ciak; Deepak Sharma
  • Amulya Panyam and Pratik Choudhury (last two with Professor C. Rajendran)

Research in Progress

  • "Internet Privacy Policies of Companies: A Country- and Industry-level Study," (with W. No).
  • "Offering Assortment Depth in a Product Family by Exploiting Substitutability," (with S. K. Gnanendran).
  • "Preference Elicitation and Negotiation Tactics for Electronic Shopping Agents"
  • "Quasi-Newton learning algorithms for electronic negotiations" (with Paul Meloche)
  • "Optimal Reaction algorithms for electronic negotiations."
  • “Theoretical Properties of Decision Functions Used in Electronic Negotiations,” (with J. J. Qi)