Prof Pradeep K. Chintagunta is a Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing in The University of Chicago Booth School of Business. He conducts research into the analysis of household purchase behavior, pharmaceutical markets, and technology products. Chintagunta is on the advisory editorial board of Marketing Science, and is the Editor of Quantitative Marketing and Economics. His research has appeared in the Journal of Marketing Research, Marketing Science, Management Science, the International Journal of Research Marketing, the Journal of the American Statistical Association, and the Journal of Econometrics.
The purpose of his session was to have a good interaction with research scholars. The discussions spun around recent recent areas in marketing, publishing in top journals and the presently trending research areas. He shared a lot from his experience in doing academia - industry collaborative research. More knowledge about expectations on quantitative research from journal editor's perspective was also shared by him with the scholars.