{"id":66076,"date":"2026-01-16T11:20:58","date_gmt":"2026-01-16T05:50:58","guid":{"rendered":"https:\/\/doms.iitm.ac.in\/wordpress\/?page_id=66076"},"modified":"2026-04-20T11:05:54","modified_gmt":"2026-04-20T05:35:54","slug":"prathameshk","status":"publish","type":"page","link":"https:\/\/doms.iitm.ac.in\/index.php\/people\/faculty\/prathameshk\/","title":{"rendered":"prathameshK"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"66076\" class=\"elementor elementor-66076\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-442d11e e-flex e-con-boxed e-con e-parent\" data-id=\"442d11e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9623e7 elementor-widget elementor-widget-html\" data-id=\"b9623e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div id=\"doms-fac-hero-prathamesh\" class=\"doms-fh2-iso-scope\">\r\n\r\n    <link href=\"\" rel=\"stylesheet\">\r\n\r\n    <style>\r\n        \/* --- 1. SCOPED VARIABLES --- *\/\r\n        #doms-fac-hero-prathamesh.doms-fh2-iso-scope {\r\n            \/* Palette *\/\r\n            --fh2-bg: #f4f4f4;\r\n            --fh2-card-bg: #ffffff;\r\n            --fh2-ink: #111111;\r\n            --fh2-ink-light: #555555;\r\n            --fh2-maroon: #800000;\r\n            --fh2-gold: #D4AF37;\r\n            --fh2-border: #e0e0e0;\r\n            --fh2-shadow: 0 10px 30px rgba(0,0,0,0.08);\r\n            \r\n            \/* Typography *\/\r\n            --fh2-serif: 'Playfair Display', serif;\r\n            --fh2-sans: 'Manrope', sans-serif;\r\n            \r\n            \/* Spacing *\/\r\n            --fh2-pad-top: 100px; \r\n            --fh2-pad-bot: 60px;\r\n            \r\n            all: initial; display: block; width: 100%;\r\n            background-color: var(--fh2-bg);\r\n            \/* Background Pattern *\/\r\n            background-image: linear-gradient(#e8e8e8 1px, transparent 1px), linear-gradient(90deg, #e8e8e8 1px, transparent 1px);\r\n            background-size: 40px 40px;\r\n            background-position: center top;\r\n            font-family: var(--fh2-sans); 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padding: 50px; display: flex; flex-direction: column; justify-content: center;\r\n        }\r\n\r\n        \/* Name & Title *\/\r\n        .doms-fh2-role-badge {\r\n            display: inline-block; font-size: 12px; font-weight: 700;\r\n            text-transform: uppercase; letter-spacing: 1px; color: #fff;\r\n            background: var(--fh2-gold); padding: 6px 12px;\r\n            border-radius: 4px; margin-bottom: 20px; align-self: flex-start;\r\n        }\r\n        .doms-fh2-name {\r\n            font-family: var(--fh2-serif); font-size: 42px; font-weight: 700;\r\n            color: var(--fh2-ink); margin-bottom: 5px; line-height: 1.1;\r\n        }\r\n        .doms-fh2-designation {\r\n            font-size: 18px; color: var(--fh2-ink-light); margin-bottom: 30px;\r\n            font-weight: 500; border-bottom: 1px solid #eee; padding-bottom: 20px; display: block;\r\n        }\r\n\r\n        \/* Education *\/\r\n        .doms-fh2-edu { margin-bottom: 30px; }\r\n        .doms-fh2-edu-item {\r\n            font-size: 15px; color: var(--fh2-ink); line-height: 1.6;\r\n            margin-bottom: 8px; padding-left: 15px; border-left: 3px solid var(--fh2-maroon);\r\n        }\r\n        .doms-fh2-edu-item strong { color: var(--fh2-maroon); font-weight: 700; }\r\n\r\n        \/* Contact *\/\r\n        .doms-fh2-contact-row {\r\n            display: flex; flex-wrap: wrap; gap: 25px;\r\n            background: #f9f9f9; padding: 20px; border-radius: 8px;\r\n        }\r\n        .doms-fh2-contact-item {\r\n            display: flex; align-items: center; gap: 10px;\r\n            font-size: 14px; color: #333; font-weight: 600; text-decoration: none;\r\n        }\r\n        .doms-fh2-icon { width: 18px; height: 18px; color: var(--fh2-maroon); }\r\n\r\n        \/* --- MOBILE --- *\/\r\n        @media (max-width: 900px) {\r\n            #doms-fac-hero-prathamesh.doms-fh2-iso-scope { padding: 40px 15px; }\r\n            .doms-fh2-card { flex-direction: column; }\r\n            .doms-fh2-img-col { width: 100%; height: auto; aspect-ratio: 1 \/ 1; max-height: 450px; }\r\n            .doms-fh2-info-col { padding: 30px 20px; }\r\n            .doms-fh2-name { font-size: 30px; }\r\n            .doms-fh2-contact-row { flex-direction: column; gap: 15px; }\r\n        }\r\n    <\/style>\r\n\r\n    <div class=\"doms-fh2-card\">\r\n        \r\n        <div class=\"doms-fh2-img-col\">\r\n            \r\n            <img decoding=\"async\" src=\"https:\/\/doms.iitm.ac.in\/wordpress\/wp-content\/uploads\/2026\/01\/prathameshvk1.png\" style=\"filter:none\"\r\n                 alt=\"Dr. Prathamesh Vivek Kittur\" \r\n                 class=\"doms-fh2-img\">\r\n        <\/div>\r\n\r\n        <div class=\"doms-fh2-info-col\">\r\n            \r\n            <span class=\"doms-fh2-role-badge\">Faculty Profile<\/span>\r\n\r\n            <h1 class=\"doms-fh2-name\">Dr. Prathamesh Vivek Kittur<\/h1>\r\n            <span class=\"doms-fh2-designation\">Assistant Professor<\/span>\r\n\r\n            <div class=\"doms-fh2-edu\">\r\n                <div class=\"doms-fh2-edu-item\">\r\n                    <strong>Ph.D.<\/strong> \u2014 Vinod Gupta School of Management, IIT Kharagpur\r\n                <\/div>\r\n                <div class=\"doms-fh2-edu-item\">\r\n                    <strong>M.Tech<\/strong> \u2014 National Institute of Technology (NIT) Rourkela\r\n                <\/div>\r\n            <\/div>\r\n\r\n            <div class=\"doms-fh2-contact-row\">\r\n                \r\n                <a href=\"mailto:prathamesh.kittur@iitm.ac.in\" class=\"doms-fh2-contact-item\">\r\n                    <svg class=\"doms-fh2-icon\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M3 8l7.89 5.26a2 2 0 002.22 0L21 8M5 19h14a2 2 0 002-2V7a2 2 0 00-2-2H5a2 2 0 00-2 2v10a2 2 0 002 2z\"\/><\/svg>\r\n                    prathamesh.kittur@iitm.ac.in\r\n                <\/a>\r\n\r\n                <span class=\"doms-fh2-contact-item\">\r\n                    <svg class=\"doms-fh2-icon\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M3 5a2 2 0 012-2h3.28a1 1 0 01.948.684l1.498 4.493a1 1 0 01-.502 1.21l-2.257 1.13a11.042 11.042 0 005.516 5.516l1.13-2.257a1 1 0 011.21-.502l4.493 1.498a1 1 0 01.684.949V19a2 2 0 01-2 2h-1C9.716 21 3 14.284 3 6V5z\"\/><\/svg>\r\n                    +91 44 2257 4588\r\n                <\/span>\r\n\r\n                <span class=\"doms-fh2-contact-item\">\r\n                    <svg class=\"doms-fh2-icon\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M19 21V5a2 2 0 00-2-2H7a2 2 0 00-2 2v16m14 0h2m-2 0h-5m-9 0H3m2 0h5M9 7h1m-1 4h1m4-4h1m-1 4h1m-5 10v-5a1 1 0 011-1h2a1 1 0 011 1v5m-4 0h4\"\/><\/svg>\r\n                    Office: DoMS 306\r\n                <\/span>\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n    <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79c54fd e-flex e-con-boxed e-con e-parent\" data-id=\"79c54fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70b3766 elementor-widget elementor-widget-html\" data-id=\"70b3766\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div id=\"doms-profile-body-prathamesh-root\" class=\"doms-pb1-iso-scope\">\n\n    <div class=\"doms-pb1-container\">\n        \n        <div class=\"doms-pb1-tabs\">\n            <button class=\"doms-pb1-tab active\" onclick=\"openTabPrathamesh(event, 'tab-prathamesh-interests')\">Teaching & Research Interests<\/button>\n\t\t\t<button class=\"doms-pb1-tab\" onclick=\"openTabPrathamesh(event, 'tab-prathamesh-publications')\">Publications & Research in Progress<\/button>\n\t\t\t<button class=\"doms-pb1-tab\" onclick=\"openTabPrathamesh(event, 'tab-prathamesh-conferences')\">Conferences<\/button>\n\t\t\t<button class=\"doms-pb1-tab\" onclick=\"openTabPrathamesh(event, 'tab-prathamesh-consulting')\">Consulting Areas & Projects<\/button>\n\t\t     <button class=\"doms-pb1-tab\" onclick=\"openTabPrathamesh(event, 'tab-prathamesh-group')\">Research Group<\/button>\n\t\t    <button class=\"doms-pb1-tab\" onclick=\"openTabPrathamesh(event, 'tab-prathamesh-experience')\">Academic Experience<\/button>\n\n        <\/div>\n\n        <div class=\"doms-pb1-content-area\">\n\n            <div id=\"tab-prathamesh-interests\" class=\"doms-pb1-panel active\">\n                <h2 class=\"doms-pb1-heading\">Teaching & Research Interests<\/h2>\n                \n                <h3 class=\"doms-pb1-heading\" style=\"margin-top: 20px; font-size: 20px;\">Teaching Interests<\/h3>\n                <div style=\"margin-bottom: 30px;\">\n                    <ul class=\"doms-pb1-list small-text\">\n                        <li>Industrial & Services Marketing<\/li>\n                        <li>Sales & Distribution Management<\/li>\n                        <li>Services Marketing<\/li>\n                        <li>Marketing Analytics<\/li>\n                        <li>CRM<\/li>\n                    <\/ul>\n                <\/div>\n\n                <h3 class=\"doms-pb1-heading\" style=\"margin-top: 30px; font-size: 20px;\">Research Interests<\/h3>\n                <div style=\"margin-bottom: 30px;\">\n                    <ul class=\"doms-pb1-list small-text\">\n                        <li>B2B Marketing<\/li>\n                        <li>Customer Relationship Management<\/li>\n                        <li>Service Failure & Recovery<\/li>\n                        <li>Tourism & Hospitality Strategy<\/li>\n                        <li>Sales in Multichannel Management<\/li>\n                    <\/ul>\n                <\/div>\n                \n                \n                <h2 class=\"doms-pb1-heading\" style=\"margin-top: 40px;\">Academic Experience<\/h2>\n                <div class=\"doms-pb1-scroll-box\">\n                    <ul class=\"doms-pb1-list small-text\">\n                        <li><strong>Assistant Professor<\/strong>, International Management Institute, New Delhi (April 2023 \u2013 Aug 2023).<\/li>\n                        <li><strong>Assistant Professor<\/strong>, Jaipuria Institute of Management, Noida (July 2022 \u2013 April 2023).<\/li>\n\t\t\t\t\t\t<li><strong>Engineer<\/strong>, Global Support CMT at Netafim Global (December 2015- June 2017).<\/li>\n                    <\/ul>\n                <\/div>\n            <\/div>\n\t\t\t\n\t\t\t<div id=\"tab-prathamesh-consulting\" class=\"doms-pb1-panel active\">\n\t\t\t<h2 class=\"doms-pb1-heading\">Consulting Areas<\/h2>\n                <div style=\"margin-bottom: 30px;\">\n                    <ul class=\"doms-pb1-list small-text\">\n                        <li>Go-to-market strategy for industrial and B2B firms<\/li>\n                        <li>Customer experience enhancement and value proposition design<\/li>\n                        <li>Data-driven decision making for Marketing and Sales<\/li>\n                        <li>Market feasibility and pricing analytics<\/li>\n                    <\/ul>\n                <\/div>\n\t\t\t\t\n\t\t\t\t<h2 class=\"doms-pb1-heading\">Projects<\/h2>\n                <div style=\"margin-bottom: 30px;\">\n                    <ul class=\"doms-pb1-list small-text\">\n                        <li>Research-based Industrial Consultancy, Sponsor \u2013 Name Undisclosed. Market Analysis for Premium Cinnamon in India. Project Value \u2013 INR 11.85 Lakhs.<\/li>\n                        <li>Enhancing Q-commerce delivery agents' Wellness, Performance, and Retention through AI-driven Chatbot nudging, Sponsor \u2013 ICSR, INR 38.36 Lakhs.<\/li>\n                        <li>Research-based Industrial Consultancy, Sponsor \u2013 Fedex Corporate Services, Model building for Customer Emotion & Satisfaction Tracker for Logistics Services, INR 8 Lakhs.<\/li>\n                        <li>Research-based Industrial Consultancy, Sponsor \u2013 Name Undisclosed. Marketing and Sales Research for Foundry Software, INR 11.16 Lakh.<\/li>\n\t\t\t\t\t\t<li>Tamilnadu Vision 2047, Sponsor- Tamil Nadu Government, INR 20 Lakh.<\/li>\n\t\t\t\t\t\t<li>Leveraging service recovery strategy for service failures caused by the actual service provider, Sponsor \u2013 ICSR, INR 5 Lakhs.<\/li>\n                    <\/ul>\n                <\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t<div id=\"tab-prathamesh-group\" class=\"doms-pb1-panel\">\n                \n                <h2 class=\"doms-pb1-heading\" style=\"margin-top: 40px;\">Research Group<\/h2>\n                <div class=\"doms-pb1-scroll-box\" style=\"padding-right: 15px;\">\n                    <div style=\"margin-bottom: 25px; border-bottom: 1px solid #eee; padding-bottom: 20px;\">\n                        <h4 style=\"font-size: 16px; color: var(--pb1-maroon); margin-bottom: 5px;\">Keziah Angel D\u2019Lima<\/h4>\n                        <div style=\"font-size: 12px; color: var(--pb1-gold); font-weight: 700; text-transform: uppercase; margin-bottom: 10px;\">B2B Marketing & Risk<\/div>\n                        <div style=\"display: flex; gap: 20px; align-items: flex-start;\">\n                            \n                            \n                            <img decoding=\"async\" src=\"https:\/\/doms.iitm.ac.in\/wp-content\/uploads\/2026\/04\/Keziah.png\"  alt=\"Keziah Angel D\u2019Lima\" \n                            \n                            style=\"width: 80px; height: 80px; object-fit: cover; border-radius: 4px; flex-shrink: 0; filter:none;\">\n                            \n                            \n                            <p class=\"small-text\" style=\"margin: 0;\">Keziah D\u2019lima specializes in Business-to-Business (B2B) Marketing, with a particular focus on perceived risk in buyer\u2013seller dyadic relationships. She holds a Master\u2019s degree in Commerce from Goa University and has qualified both the UGC-NET '21, securing an All India Rank (AIR) of 317, and the MH-SET '21. Her research has been presented at noteworthy academic conferences including the International Conference for Management Research (ICMR), IIT Madras '23, and the India Strategy Conference (ISC) jointly organized by IIM Bangalore, IIM Ahmedabad, ISB, and CII '23, where her work was recognized among the top 20% of accepted submissions.<\/p>\n                        <\/div>\n                    <\/div>\n\n                    <div style=\"margin-bottom: 25px; border-bottom: 1px solid #eee; padding-bottom: 20px;\">\n                        <h4 style=\"font-size: 16px; color: var(--pb1-maroon); margin-bottom: 5px;\">Eldho Babu<\/h4>\n                        <div style=\"font-size: 12px; color: var(--pb1-gold); font-weight: 700; text-transform: uppercase; margin-bottom: 10px;\">Quick Commerce & Nudging<\/div>\n                        <div style=\"display: flex; gap: 20px; align-items: flex-start;\">\n                            <img decoding=\"async\" src=\"https:\/\/doms.iitm.ac.in\/wp-content\/uploads\/2026\/03\/babu-Copy.png\" alt=\"Eldho Babu\" style=\"width: 80px; height: 80px; object-fit: cover; border-radius: 4px; flex-shrink: 0;filter:none;\">\n                            <p class=\"small-text\" style=\"margin: 0;\">Eldho Babu focuses in Quick Commerce, particularly in influencing tipping behavior and supporting effective service recovery. He holds a master\u2019s degree in commerce from Loyola College, Chennai, and has cleared the UGC NET. His research has been published in Global Business Review, Journal of Enabling Technologies, and Tourism: An International Interdisciplinary Journal. He also serves as a peer reviewer for journals including Journal of Consumer Behaviour, Journal of Retailing and Consumer Services, Journal of Promotion Management, Young Consumers, and Tourism Review.<\/p>\n                        <\/div>\n                    <\/div>\n\n                    <div style=\"margin-bottom: 10px;\">\n                        <h4 style=\"font-size: 16px; color: var(--pb1-maroon); margin-bottom: 5px;\">B Kalaiarasi<\/h4>\n                        <div style=\"font-size: 12px; color: var(--pb1-gold); font-weight: 700; text-transform: uppercase; margin-bottom: 10px;\">B2B Digital Marketing<\/div>\n                        <div style=\"display: flex; gap: 20px; align-items: flex-start;\">\n                            <img decoding=\"async\" src=\"https:\/\/doms.iitm.ac.in\/wp-content\/uploads\/2026\/03\/MS25D006_Photo-Kalaiarasi-B-ms25d006.jpg\" alt=\"B Kalaiarasi\" style=\"width: 80px; height: 80px; object-fit: cover; border-radius: 4px;filter:none; flex-shrink: 0;\">\n                            <p class=\"small-text\" style=\"margin: 0;\">Kalaiarasi B is a full-time Ph.D. scholar at the Department of Management Studies, Indian Institute of Technology Madras. She holds a Bachelor\u2019s degree in civil Engineering (B.E.) and a Master of Business Administration (MBA) in HR and Marketing. She brings over six years of industry experience across diverse roles in resource management, sales, and business strategy. Her professional background demonstrates expertise in talent development, strategic planning, and data-driven decision-making, contributing to organizational growth and innovation. She has qualified the UGC-NET examination. Her current research focuses on B2B Marketing, exploring ethics in reshaping business-to-business relationships, customer engagement, and marketing strategies in the modern industrial context. <\/p>\n                        <\/div>\n                    <\/div>\n                    \n                     <div style=\"margin-bottom: 25px; border-bottom: 1px solid #eee; padding-bottom: 20px;\">\n                        <h4 style=\"font-size: 16px; color: var(--pb1-maroon); margin-bottom: 5px;\">Uddipta Das<\/h4>\n                        <div style=\"font-size: 12px; color: var(--pb1-gold); font-weight: 700; text-transform: uppercase; margin-bottom: 10px;\"><\/div>\n                        <div style=\"display: flex; gap: 20px; align-items: flex-start;\">\n                            <img decoding=\"async\" src=\"https:\/\/doms.iitm.ac.in\/wp-content\/uploads\/2026\/04\/uddipta.png\" alt=\"Eldho Babu\" style=\"width: 80px; height: 80px; object-fit: cover; border-radius: 4px; flex-shrink: 0;filter:none;\">\n                            <p class=\"small-text\" style=\"margin: 0;\">Uddipta Das is an analytically driven and socially aware professional with a keen interest in the intersection of technology, business, and societal impact. He actively engages in emerging topics such as AI, and digital transformation, offering thoughtful perspectives on their long-term implications. He completed his MBA in Data Science and Artificial Intelligence from the Indian Institute of Technology, Mandi, and is currently pursuing a PhD in Marketing & Analytics at the Indian Institute of Technology, Madras, focusing on B2B services.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n\t\t\t\n\t\t\t<div id=\"tab-prathamesh-experience\" class=\"doms-pb1-panel active\">\n\n\t\t\t<h2 class=\"doms-pb1-heading\" style=\"margin-top: 40px;\">Academic Experience<\/h2>\n                <div class=\"doms-pb1-scroll-box\">\n                    <ul class=\"doms-pb1-list small-text\">\n                        <li><strong>Assistant Professor<\/strong>, International Management Institute, New Delhi (April 2023 \u2013 Aug 2023).<\/li>\n                        <li><strong>Assistant Professor<\/strong>, Jaipuria Institute of Management, Noida (July 2022 \u2013 April 2023).<\/li>\n\t\t\t\t\t\t<li><strong>Engineer<\/strong>, Global Support CMT at Netafim Global (December 2015- June 2017).<\/li>\n                    <\/ul>\n                <\/div>\n\t\t\t<\/div>\n\n            \n\n            <div id=\"tab-prathamesh-publications\" class=\"doms-pb1-panel\">\n                <h2 class=\"doms-pb1-heading\">Recent Publications<\/h2>\n                <div class=\"doms-pb1-scroll-box\" style=\"max-height: 250px; margin-bottom: 30px;\">\n                    <ul class=\"doms-pb1-list small-text\">\n\t\t\t\t\t\t<li>Kittur, P. V., Goswami, R., & Chatterjee, S. (2026). Service recovery strategy in platform economy: a moderated-moderation model with compensation, punishment and aggregator\u2019s effort. <em>European Journal of Marketing, 60(1),<\/em> 297-335. <strong> [ABS 3, ABDC A*, Q1]<\/strong><\/li>\n                        <li>Kittur, P., & Agarwal, S. (2024). Cultural bridges in Business: Critical review and future directions in cross-cultural B2B relationships. <em>Journal of Business Research<\/em>. <strong>[ABS 3, ABDC A, Q1]<\/strong><\/li>\n                        <li>Kittur, P. and Chatterjee, S. (2023). Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model. <em>European Journal of Marketing<\/em>. <strong>[ABS 3, ABDC A*, Q1]<\/strong><\/li>\n                        <li>Kittur, P., Chatterjee, S. and Upadhyay, A. (2023). Antecedents and consequences of reliance in the context of B2B brand image. <em>Journal of Business & Industrial Marketing<\/em>. <strong>[ABS 2, ABDC A, Q1]<\/strong><\/li>\n                        <li>Chatterjee, S., Kittur, P., et al. (2023). What Makes Customers of Airport Lounges Satisfied and More? Impact of Culture and Travel Class. <em>Journal of Air Transport Management<\/em>. <strong>[ABS 1, ABDC B, Q1]<\/strong><\/li>\n\t\t\t\t\t\t<li>Kittur, P., Chatterjee, S. and Upadhyay, A. (2022), \"Mapping the intellectual structure of business-to-business loyalty literature: a bibliometric analysis approach\", <em>Journal of Business & Industrial Marketing<\/em>, Vol. 37 No. 5, pp. 1091-1110. <strong>(ABS 2, ABDC A, Q1)<\/strong><\/li>\n\t\t\t\t\t    <li>\u2022\tKittur, P. and Chatterjee, S. (2021), \"Goods and services related brand image and B2B customer loyalty: effects of construal level\", <em>Journal of Business & Industrial Marketing<\/em>, Journal of Business & Industrial Marketing, Vol. 36 No. 1, pp. 17-30. <strong>(ABS 2, ABDC A, Q1)<\/strong><\/li>\n                    <\/ul>\n                <\/div>\n\n                <h2 class=\"doms-pb1-heading\" style=\"font-size: 20px;\">Research in Progress<\/h2>\n                <ul class=\"doms-pb1-list small-text\">\n                    <li>Drivers of satisfaction and recommendation intention in B2B using user-generated content (UGC)<\/li>\n                    <li>Exploring risk relievers of B2B perceived risk<\/li>\n                    <li>Nudging in Q-commerce service recovery<\/li>\n                    <li>Benefits of Augmented Reality \/ Virtual Reality in B2B Context<\/li>\n                    <li>Service recovery strategies for failures caused by actual providers<\/li>\n                    <li>Drivers of informal cross-cultural B2B relationships<\/li>\n                <\/ul>\n            <\/div>\n\t\t\t\n\t\t\t<div id=\"tab-prathamesh-conferences\" class=\"doms-pb1-panel\">\n\t\t\t<h2 class=\"doms-pb1-heading\">Conference Papers<\/h2>\n                <div class=\"doms-pb1-scroll-box\" style=\"max-height: 200px; margin-bottom: 30px;\">\n                    <ul class=\"doms-pb1-list small-text\">\n\t\t\t\t\t\t<li>Kittur, P., Goswami. R and Chatterjee, S. (2024), Service recovery in aggregator business: moderated-moderation model, <em>British Academy of Management Conference<\/em>, University of Kent, United Kingdom<\/li>\n                        <li>Kittur, P., Goswami. R and Chatterjee, S. (2024), Service recovery in aggregator business: moderated-moderation model, <em>ANZMAC<\/em>, Hobart, Tasmania, Australia<\/li>\n                        <li>Kittur, P., and Chatterjee, S., (2021), Effects of perceived risk in trust-reliance-B2B brand image relationships and the influence of COVID-19; <em>ISBM<\/em>, Penn State University, U.S.A<\/li>\n                        <li>Kittur, P., and Chatterjee, S., (2021), Role of perceived risk in trust-reliance-B2B brand image relationships and the influence of COVID-19; <em>CERE<\/em>, IIM Indore, India<\/li>\n\t\t\t\t\t    <li>Kittur, P., and Chatterjee, S., (2019), Goods and services related brand image and B2B customer loyalty: Effects of Construal Level; <em>ISDSI<\/em>, IIM Sambalpur, India<\/li>\n                    <\/ul>\n                <\/div>\n\t\t\t<\/div>\n\n        <\/div>\n    <\/div>\n\n    <script>\n        function openTabPrathamesh(evt, tabName) {\n            var i, tabcontent, tablinks;\n            \n            \/\/ Hide all tab panels within this specific root\n            const root = document.getElementById('doms-profile-body-prathamesh-root');\n            tabcontent = root.getElementsByClassName(\"doms-pb1-panel\");\n            for (i = 0; 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Research Interests Publications &#038; Research in Progress Conferences Consulting Areas &#038; Projects Research Group Academic Experience Teaching &#038; Research Interests&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":15092,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-66076","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/doms.iitm.ac.in\/index.php\/wp-json\/wp\/v2\/pages\/66076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doms.iitm.ac.in\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/doms.iitm.ac.in\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/doms.iitm.ac.in\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/doms.iitm.ac.in\/index.php\/wp-json\/wp\/v2\/comments?post=66076"}],"version-history":[{"count":61,"href":"https:\/\/doms.iitm.ac.in\/index.php\/wp-json\/wp\/v2\/pages\/66076\/revisions"}],"predecessor-version":[{"id":76012,"href":"https:\/\/doms.iitm.ac.in\/index.php\/wp-json\/wp\/v2\/pages\/66076\/revisions\/76012"}],"up":[{"embeddable":true,"href":"https:\/\/doms.iitm.ac.in\/index.php\/wp-json\/wp\/v2\/pages\/15092"}],"wp:attachment":[{"href":"https:\/\/doms.iitm.ac.in\/index.php\/wp-json\/wp\/v2\/media?parent=66076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}