{"id":76801,"date":"2026-05-05T15:16:13","date_gmt":"2026-05-05T09:46:13","guid":{"rendered":"https:\/\/doms.iitm.ac.in\/?page_id=76801"},"modified":"2026-05-12T13:12:07","modified_gmt":"2026-05-12T07:42:07","slug":"richa-agrawal-profile","status":"publish","type":"page","link":"https:\/\/doms.iitm.ac.in\/index.php\/people\/new-profile\/richa-agrawal-profile\/","title":{"rendered":"richa-agrawal-profile"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"76801\" class=\"elementor elementor-76801\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-673d2dc e-flex e-con-boxed e-con e-parent\" data-id=\"673d2dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55bf1c7 elementor-widget elementor-widget-html\" data-id=\"55bf1c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div id=\"doms-fac-hero-v2-root\" class=\"doms-fh2-iso-scope\">\r\n\r\n    <link href=\"https:\/\/fonts.googleapis.com\/css2?family=Manrope:wght@400;500;600;700&family=Playfair+Display:ital,wght@0,400;0,700;1,400&display=swap\" rel=\"stylesheet\">\r\n\r\n    <style>\r\n        \/* --- 1. SCOPED VARIABLES --- *\/\r\n        #doms-fac-hero-v2-root.doms-fh2-iso-scope {\r\n            \/* Palette *\/\r\n            --fh2-bg: #f4f4f4;\r\n            --fh2-card-bg: #ffffff;\r\n            --fh2-ink: #111111;\r\n            --fh2-ink-light: #555555;\r\n            --fh2-maroon: #800000;\r\n            --fh2-gold: #D4AF37;\r\n            --fh2-border: #e0e0e0;\r\n            --fh2-shadow: 0 10px 30px rgba(0,0,0,0.08);\r\n            \r\n            \/* Typography *\/\r\n            --fh2-serif: 'Playfair Display', serif;\r\n            --fh2-sans: 'Manrope', sans-serif;\r\n            \r\n            \/* Spacing *\/\r\n            --fh2-pad-top: 100px; \r\n            --fh2-pad-bot: 60px;\r\n        }\r\n\r\n        \/* --- 2. 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IMAGE COLUMN (LEFT) --- *\/\r\n        .doms-fh2-img-col {\r\n            width: 350px !important; \/* Fixed width on desktop *\/\r\n            flex-shrink: 0 !important;\r\n            background: #e9ecef !important;\r\n            position: relative !important;\r\n        }\r\n\r\n        .doms-fh2-img {\r\n            width: 100% !important;\r\n            height: 100% !important;\r\n            object-fit: cover !important; \/* Fills the box *\/\r\n            object-position: top center !important; \/* CRITICAL: Ensures face is never cropped *\/\r\n            display: block !important;\r\n            min-height: 450px !important; \r\n            \r\n            \/* Ensures it looks like a portrait *\/\r\n        }\r\n\r\n        \/* --- 5. INFO COLUMN (RIGHT) --- *\/\r\n        .doms-fh2-info-col {\r\n            flex-grow: 1 !important;\r\n            padding: 50px !important;\r\n            display: flex !important;\r\n            flex-direction: column !important;\r\n            justify-content: center !important;\r\n        }\r\n\r\n        \/* Name & Title *\/\r\n        .doms-fh2-role-badge {\r\n            display: inline-block !important;\r\n            font-size: 12px !important;\r\n            font-weight: 700 !important;\r\n            text-transform: uppercase !important;\r\n            letter-spacing: 1px !important;\r\n            color: #fff !important;\r\n            background: var(--fh2-gold) !important;\r\n            padding: 6px 12px !important;\r\n            border-radius: 4px !important;\r\n            margin-bottom: 20px !important;\r\n            align-self: flex-start !important;\r\n        }\r\n\r\n        .doms-fh2-name {\r\n            font-family: var(--fh2-serif) !important;\r\n            font-size: 42px !important;\r\n            font-weight: 700 !important;\r\n            color: var(--fh2-ink) !important;\r\n            margin-bottom: 5px !important;\r\n            line-height: 1.1 !important;\r\n        }\r\n\r\n        .doms-fh2-designation {\r\n            font-size: 18px !important;\r\n            color: var(--fh2-ink-light) !important;\r\n            margin-bottom: 30px !important;\r\n            font-weight: 500 !important;\r\n            border-bottom: 1px solid #eee !important;\r\n            padding-bottom: 20px !important;\r\n            display: block !important;\r\n            line-height: 1.5 !important;\r\n        }\r\n        \r\n        .doms-fh2-designation span {\r\n            display: block !important;\r\n            font-size: 0.85em !important;\r\n            margin-top: 5px !important;\r\n            color: var(--fh2-maroon) !important;\r\n        }\r\n\r\n        \/* Education List *\/\r\n        .doms-fh2-edu {\r\n            margin-bottom: 30px !important;\r\n        }\r\n        \r\n        .doms-fh2-edu-item {\r\n            font-size: 15px !important;\r\n            color: var(--fh2-ink) !important;\r\n            line-height: 1.6 !important;\r\n            margin-bottom: 10px !important;\r\n            padding-left: 15px !important;\r\n            border-left: 3px solid var(--fh2-maroon) !important;\r\n        }\r\n        .doms-fh2-edu-item strong { color: var(--fh2-maroon) !important; font-weight: 700 !important; }\r\n\r\n        \/* Contact Info *\/\r\n        .doms-fh2-contact-row {\r\n            display: flex !important;\r\n            flex-wrap: wrap !important;\r\n            gap: 25px !important;\r\n            background: #f9f9f9 !important;\r\n            padding: 20px !important;\r\n            border-radius: 8px !important;\r\n        }\r\n\r\n        .doms-fh2-contact-item {\r\n            display: flex !important;\r\n            align-items: center !important;\r\n            gap: 10px !important;\r\n            font-size: 14px !important;\r\n            color: #333 !important;\r\n            font-weight: 600 !important;\r\n            text-decoration: none !important;\r\n        }\r\n\r\n        .doms-fh2-icon {\r\n            width: 18px !important;\r\n            height: 18px !important;\r\n            color: var(--fh2-maroon) !important;\r\n        }\r\n\r\n        \/* --- 6. MOBILE OPTIMIZATION --- *\/\r\n        @media (max-width: 900px) {\r\n            #doms-fac-hero-v2-root.doms-fh2-iso-scope { padding: 40px 15px !important; }\r\n            \r\n            .doms-fh2-card { \r\n                flex-direction: column !important; \r\n            }\r\n\r\n            \/* Image on Mobile: Full Width, Uncropped Aspect Ratio *\/\r\n            .doms-fh2-img-col {\r\n                width: 100% !important;\r\n                height: auto !important;\r\n                \/* Aspect Ratio ensures the photo box is substantial but not endless *\/\r\n                aspect-ratio: 1 \/ 1 !important; \r\n                max-height: 450px !important;\r\n            }\r\n\r\n            .doms-fh2-img {\r\n                height: 100% !important;\r\n                \/* Keeps the face visible at the top even if ratio changes *\/\r\n                object-position: top center !important; \r\n            }\r\n\r\n            .doms-fh2-info-col { padding: 30px 20px !important; }\r\n            \r\n            .doms-fh2-name { font-size: 30px !important; }\r\n            .doms-fh2-contact-row { flex-direction: column !important; gap: 15px !important; }\r\n        }\r\n    <\/style>\r\n\r\n    <div class=\"doms-fh2-card\">\r\n        \r\n        <div class=\"doms-fh2-img-col\">\r\n            <img decoding=\"async\" data-src=\"https:\/\/doms.iitm.ac.in\/wp-content\/uploads\/2026\/02\/2U2A0818-scaled-e1771829946712.jpg\" style=\"--smush-placeholder-width: 1067px; --smush-placeholder-aspect-ratio: 1067\/1220;filter:none\"\r\n                 alt=\"Dr. Richa Agrawal\" \r\n                 class=\"doms-fh2-img lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">\r\n        <\/div>\r\n\r\n        <div class=\"doms-fh2-info-col\">\r\n            \r\n            <span class=\"doms-fh2-role-badge\">Faculty Profile<\/span>\r\n\r\n            <h1 class=\"doms-fh2-name\">Dr. Richa Agrawal<\/h1>\r\n            \r\n            <div class=\"doms-fh2-designation\">\r\n                Associate Professor\r\n                <span>Advisor: Entrepreneurship - Cell (E-Cell), IIT Madras<\/span>\r\n            <\/div>\r\n\r\n            <div class=\"doms-fh2-edu\">\r\n                <div class=\"doms-fh2-edu-item\">\r\n                    <strong>Ph.D.<\/strong> (2007) \u2014 S.J.M. School of Management, Indian Institute of Technology Bombay\r\n                <\/div>\r\n                <div class=\"doms-fh2-edu-item\">\r\n                    <strong>M.B.A.<\/strong> (1996) \u2014 (Specialization in Marketing), Monirba Allahabad University\r\n                <\/div>\r\n                <div class=\"doms-fh2-edu-item\">\r\n                    <strong>B.A.<\/strong> (1994) \u2014 (Economics, Political Science, Geography), Allahabad University\r\n                <\/div>\r\n            <\/div>\r\n\r\n            <div class=\"doms-fh2-contact-row\">\r\n                \r\n                <a href=\"mailto:richa@iitm.ac.in\" class=\"doms-fh2-contact-item\">\r\n                    <svg class=\"doms-fh2-icon\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M3 8l7.89 5.26a2 2 0 002.22 0L21 8M5 19h14a2 2 0 002-2V7a2 2 0 00-2-2H5a2 2 0 00-2 2v10a2 2 0 002 2z\"\/><\/svg>\r\n                    richa[at]iitm[.]ac[.]in\r\n                <\/a>\r\n\r\n                <span class=\"doms-fh2-contact-item\">\r\n                    <svg class=\"doms-fh2-icon\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M3 5a2 2 0 012-2h3.28a1 1 0 01.948.684l1.498 4.493a1 1 0 01-.502 1.21l-2.257 1.13a11.042 11.042 0 005.516 5.516l1.13-2.257a1 1 0 011.21-.502l4.493 1.498a1 1 0 01.684.949V19a2 2 0 01-2 2h-1C9.716 21 3 14.284 3 6V5z\"\/><\/svg>\r\n                    +91-44-2257 4564\r\n                <\/span>\r\n\r\n                <span class=\"doms-fh2-contact-item\">\r\n                    <svg class=\"doms-fh2-icon\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M19 21V5a2 2 0 00-2-2H7a2 2 0 00-2 2v16m14 0h2m-2 0h-5m-9 0H3m2 0h5M9 7h1m-1 4h1m4-4h1m-1 4h1m-5 10v-5a1 1 0 011-1h2a1 1 0 011 1v5m-4 0h4\"\/><\/svg>\r\n                    Office: DoMS 307\r\n                <\/span>\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n    <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fefa649 e-flex e-con-boxed e-con e-parent\" data-id=\"fefa649\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3a215c doms-academic-factuly-profile-tabs e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"e3a215c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"238690652\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-2386906521\" data-tab-title-id=\"e-n-tab-title-2386906521\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-2386906521\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tExperience &amp; Interests\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2386906522\" data-tab-title-id=\"e-n-tab-title-2386906522\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2386906522\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tPublications\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2386906523\" data-tab-title-id=\"e-n-tab-title-2386906523\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2386906523\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tIndustry &amp; Training\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2386906524\" data-tab-title-id=\"e-n-tab-title-2386906524\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2386906524\" style=\"--n-tabs-title-order: 4;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tAwards &amp; Grants\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2386906525\" data-tab-title-id=\"e-n-tab-title-2386906525\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2386906525\" style=\"--n-tabs-title-order: 5;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tGlobal Engagements\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-2386906521\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2386906521\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-3014b38 e-con-full e-flex e-con e-child\" data-id=\"3014b38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-baeb600 e-flex e-con-boxed e-con e-child\" data-id=\"baeb600\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b1fe27 elementor-widget elementor-widget-text-editor\" data-id=\"4b1fe27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1 class=\"doms-pb1-heading\">Experience<\/h1><ul class=\"doms-pb1-list\"><li><strong>Faculty In-charge NIRMAN:<\/strong>\u00a0The Pre-incubator (April 2022 &#8211; 2023).<\/li><li><strong>Sabbatical:<\/strong>\u00a0Columbia Entrepreneurship Innovation and Design Studio, Columbia University (July &#8211; Dec 2020).<\/li><li><strong>IIT Madras:<\/strong>\u00a0March 2010 to present.<\/li><li><strong>MICA (Mudra Institute of Communications Ahmedabad):<\/strong>\u00a0July 2007 to March 2010.<\/li><\/ul><h2 class=\"doms-pb1-subheading\">Teaching Interests<\/h2><ul class=\"doms-pb1-list\"><li>Customer Relationship Marketing (CRM)<\/li><li>Consumer Behavior<\/li><li>Marketing Tools: Strategies and Innovation<\/li><li>Insights and Innovations in Marketing<\/li><li>Design Thinking<\/li><\/ul><h2 class=\"doms-pb1-subheading\">Research Interests &amp; Guidance<\/h2><ul class=\"doms-pb1-list\"><li>Gamification in marketing<\/li><li>Human engagement with AI powered devices<\/li><li>Consumer behaviour (Online &amp; Offline)<\/li><li>Consumption communities &amp; Luxury\/Environmentally Responsible Consumption<\/li><li>Developing Psychometric measures\/scales<\/li><\/ul><h2 class=\"small-text\"><strong>Scholars Graduated:<\/strong>\u00a0<\/h2><p class=\"small-text\">Post-doc (1), PhD (2), MS (4). (4 Scholars received Best Thesis awards).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2386906522\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2386906522\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-4f01e9f e-con-full e-flex e-con e-child\" data-id=\"4f01e9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6338cb0 e-flex e-con-boxed e-con e-child\" data-id=\"6338cb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d6cb22 elementor-widget elementor-widget-text-editor\" data-id=\"2d6cb22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1 class=\"doms-pb1-heading\">Publications<\/h1><div class=\"doms-pb1-scroll-box\"><h2><strong>International Research Papers<\/strong><\/h2><ul class=\"doms-pb1-list small-text\"><li>Agrawal, R. (2018). \u201cEnvisioning a Sustainable Future by Doing What It Takes\u201d, in Legends in Strategic Marketing: Rajan Varadarajan. Sage Publications.<\/li><li>Agrawal, R. and Gupta, S (2018). \u201cConsuming Responsibly: Exploring Environmentally Responsible Consumption Behaviors\u201d, Journal of Global Marketing.<\/li><li>Gupta, S. and Agrawal, R. (2017). \u201cEnvironmentally Responsible Consumption: Construct Definition, Scale Development, and Validation\u201d, Corporate Social Responsibility and Environmental Management.<\/li><li>Narayanan, S. and Agrawal, R. (2017). \u201cPrivacy and Information Trading on Social Media App(lication)s\u201d, Routledge \u2013 New York.<\/li><li>Agrawal, R. and Ramachandran, G. (2017). \u201cFlocking Together \u2013 Benefits and Costs of Small Group Consumption Community Participation\u201d, European Journal of Marketing.<\/li><li>Raja, S. and Agrawal, R. (2013). \u201cPerceived Brand Greenness: Scale Development and Validation\u201d, Yale China India Insights Conference, NY.<\/li><li>Agrawal, Richa, SS Gaur and Archana Narayanan (2012). Determining Customer Loyalty: Review and Model, the Marketing Review journal.<\/li><li>Gaur, SS and Richa Agrawal (2007). Service Quality Measurement in Retail Store Context&#8230; the Marketing Review.<\/li><li>Agrawal, Richa and SS Gaur (2007). Customers Relational Behavior in a Pseudo-relationship Context. AMA Conference Proceedings.<\/li><\/ul><h2><strong>Conference Proceedings (Selected)<\/strong><\/h2><ul class=\"doms-pb1-list small-text\"><li>Richa Agrawal, Narayanan S. and Vishwadeep R. (2018). \u201cImpact of Ad Personalization on CTR\u201d, Global Marketing Conference, Tokyo.<\/li><li>Sudhanshu Gupta and Agrawal R. (2017). Papers on Environmentally Responsible Consumption presented at Emerging Markets Conference Board.<\/li><li>Varuna Newatiya and Agrawal R. (2015). \u201cBeyond Status! Why new luxury customers in India are buying luxury\u201d, Annual London Business Research Conference.<\/li><li>Giridhar Ramachandran and Agrawal R. (2013). \u201cCoffee Shops Yesterday, Running Groups Today&#8221;, ACR Conference, Chicago.<\/li><\/ul><h2><strong>Case Studies &amp; Books<\/strong><\/h2><ul class=\"doms-pb1-list small-text\"><li><strong>Book:<\/strong>\u00a0Changing Trends in Management: Challenges and Opportunities, Excel Books (2003).<\/li><li><strong>Case:<\/strong>\u00a0Agrawal, Richa (2009). Threat of a \u2018Me Too\u2019 Perception: A Case of Caf\u00e9 Coffee Day, Marketing Review.<\/li><li><strong>Case:<\/strong>\u00a0Agrawal, Richa et al. (2007). Dynadrives at Cross Roads (ECCH).<\/li><li><strong>Case:<\/strong>\u00a0Radio Mirchi &#8211; A Success Story (ECCH).<\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2386906523\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2386906523\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-0a500de e-con-full e-flex e-con e-child\" data-id=\"0a500de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-54af1cc e-flex e-con-boxed e-con e-child\" data-id=\"54af1cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-620b5b4 elementor-widget elementor-widget-text-editor\" data-id=\"620b5b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1 class=\"doms-pb1-heading\">Industrial Training &amp; Consultancy<\/h1><div class=\"doms-pb1-scroll-box\"><h3 class=\"doms-pb1-subheading\">Training &amp; Workshops (Selected)<\/h3><ul class=\"doms-pb1-list small-text\"><li><strong>IIT Madras Incubation Cell (2020):<\/strong>\u00a0Insightful Marketing Workshop for Startups.<\/li><li><strong>MADITSSIA (2020):<\/strong>\u00a0Designing Insight Based Solutions.<\/li><li><strong>Samanvay (2019\/2020):<\/strong>\u00a0Design Thinking Workshops for Startups and Entrepreneurs.<\/li><li><strong>Larsen &amp; Toubro (2019):<\/strong>\u00a0Multiple workshops on Negotiation Skills, Customer Satisfaction &amp; Value Creation.<\/li><li><strong>Hyundai Motor India Ltd. (2019):<\/strong>\u00a0Designing Solutions: Better-To-Best workshop.<\/li><li><strong>CVRDE (2019):<\/strong>\u00a0Principles of Design Thinking.<\/li><li><strong>Indian Bank (IMAGE) (2019):<\/strong>\u00a0CRM Concepts for Banking.<\/li><li><strong>AAVIN (2013):<\/strong>\u00a0Strategic use of Marketing for Selling Milk and Milk Products.<\/li><li><strong>Indian Postal Services (2006):<\/strong>\u00a0CRM for Marketing of Services.<\/li><\/ul><h3 class=\"doms-pb1-subheading\">Faculty Development Programs (FDPs)<\/h3><ul class=\"doms-pb1-list small-text\"><li>Theory Construction for Model Specification Workshops (2017, 2018).<\/li><li>Scale Development Workshops (2016, 2017).<\/li><li>Case Writing Workshops (2009, 2010, 2011).<\/li><li>QIP on Marketing Advancements (BHU, 2010).<\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2386906524\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2386906524\" data-tab-index=\"4\" style=\"--n-tabs-title-order: 4;\" class=\" elementor-element elementor-element-3c28307 e-flex e-con-boxed e-con e-child\" data-id=\"3c28307\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-99625dd e-con-full e-flex e-con e-child\" data-id=\"99625dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-453e469 elementor-widget elementor-widget-text-editor\" data-id=\"453e469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1 class=\"doms-pb1-heading\">Honours, Awards &amp; Grants<\/h1><div class=\"doms-pb1-scroll-box\"><ul class=\"doms-pb1-list\"><li><strong>Best Paper Award:<\/strong>\u00a0&#8220;What is Environmentally Responsible Consumption&#8230;&#8221;, Arun K. Jain Award at EMCB IIM Lucknow (2017).<\/li><li><strong>Best Paper Award:<\/strong>\u00a0&#8220;Benefits of Flocking Together&#8230;&#8221;, Syndicate Bank Award at IMR Doctoral Conference, IIMB (2014).<\/li><li><strong>Top 30 Research Proposal:<\/strong>\u00a0AMS Doctoral Consortium 2016, Orlando (Environmentally responsible consumption).<\/li><li><strong>Top 50 Research Proposal:<\/strong>\u00a0AMS Doctoral Consortium 2015, Denver (Consumption Community Participation).<\/li><li><strong>Fellowship:<\/strong>\u00a0National Doctoral Fellowship in Management (First recipient), AICTE.<\/li><li><strong>Grant:<\/strong>\u00a0DAAD Germany for Teaching Design Thinking (2019).<\/li><li><strong>Grant:<\/strong>\u00a0Erasmus+ Staff Mobility for Teaching and Training (2019).<\/li><li><strong>Travel Grants:<\/strong>\u00a0Academy of Marketing Science (2015), AICTE (2008), Dorabji Tata Trust (2005, 2006).<\/li><li><strong>Academic Excellence:<\/strong>\u00a0Highest CPI (9.75\/10) ever at SJM SOM, IIT Bombay.<\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2386906525\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2386906525\" data-tab-index=\"5\" style=\"--n-tabs-title-order: 5;\" class=\" elementor-element elementor-element-892369e e-flex e-con-boxed e-con e-child\" data-id=\"892369e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-be4ae7d e-con-full e-flex e-con e-child\" data-id=\"be4ae7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-648bee1 elementor-widget elementor-widget-text-editor\" data-id=\"648bee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1 class=\"doms-pb1-heading\">Foreign Engagements<\/h1><ul class=\"doms-pb1-list\"><li><strong>University of Passau, Germany (2019):<\/strong>\u00a0Teaching Design Thinking.<\/li><li><strong>University of Turku, Finland (2019):<\/strong>\u00a0Teaching Consumer Perception &amp; Cultural Influences.<\/li><li><strong>EPFL, Lausanne, Switzerland (2011):<\/strong>\u00a0Marketing &amp; Innovation for Entrepreneurs.<\/li><\/ul><h1 class=\"doms-pb1-subheading\">Research Collaborations<\/h1><ul class=\"doms-pb1-list\"><li>NYU Stern School of Business, New York, USA<\/li><li>Columbia University, New York, USA<\/li><li>Nanyang Technological University, Singapore<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Faculty Profile Dr. Richa Agrawal Associate Professor Advisor: Entrepreneurship &#8211; Cell (E-Cell), IIT Madras Ph.D. (2007) \u2014 S.J.M. School of Management, Indian Institute of Technology Bombay M.B.A. (1996) \u2014 (Specialization in Marketing), Monirba Allahabad University B.A. (1994) \u2014 (Economics, Political Science, Geography), Allahabad University richa[at]iitm[.]ac[.]in +91-44-2257 4564 Office: DoMS 307 Experience &amp; Interests Publications Industry&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":76193,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-76801","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/doms.iitm.ac.in\/index.php\/wp-json\/wp\/v2\/pages\/76801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doms.iitm.ac.in\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/doms.iitm.ac.in\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/doms.iitm.ac.in\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/doms.iitm.ac.in\/index.php\/wp-json\/wp\/v2\/comments?post=76801"}],"version-history":[{"count":10,"href":"https:\/\/doms.iitm.ac.in\/index.php\/wp-json\/wp\/v2\/pages\/76801\/revisions"}],"predecessor-version":[{"id":76811,"href":"https:\/\/doms.iitm.ac.in\/index.php\/wp-json\/wp\/v2\/pages\/76801\/revisions\/76811"}],"up":[{"embeddable":true,"href":"https:\/\/doms.iitm.ac.in\/index.php\/wp-json\/wp\/v2\/pages\/76193"}],"wp:attachment":[{"href":"https:\/\/doms.iitm.ac.in\/index.php\/wp-json\/wp\/v2\/media?parent=76801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}