{"id":76875,"date":"2026-05-12T13:06:52","date_gmt":"2026-05-12T07:36:52","guid":{"rendered":"https:\/\/doms.iitm.ac.in\/?page_id=76875"},"modified":"2026-05-12T14:01:52","modified_gmt":"2026-05-12T08:31:52","slug":"cb-rao-profile","status":"publish","type":"page","link":"https:\/\/doms.iitm.ac.in\/index.php\/people\/new-profile\/cb-rao-profile\/","title":{"rendered":"CB-rao-profile"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"76875\" class=\"elementor elementor-76875\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5a6176 e-flex e-con-boxed e-con e-parent\" data-id=\"c5a6176\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3e2f52 elementor-widget elementor-widget-html\" data-id=\"a3e2f52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div id=\"doms-fac-hero-v2-root\" class=\"doms-fh2-iso-scope\">\r\n\r\n    <link href=\"https:\/\/fonts.googleapis.com\/css2?family=Manrope:wght@400;500;600;700&family=Playfair+Display:ital,wght@0,400;0,700;1,400&display=swap\" rel=\"stylesheet\">\r\n\r\n    <style>\r\n        \/* --- 1. 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MOBILE OPTIMIZATION --- *\/\r\n        @media (max-width: 900px) {\r\n            #doms-fac-hero-v2-root.doms-fh2-iso-scope { padding: 40px 15px !important; }\r\n            \r\n            .doms-fh2-card { \r\n                flex-direction: column !important; \r\n            }\r\n\r\n            \/* Image on Mobile: Full Width, Uncropped Aspect Ratio *\/\r\n            .doms-fh2-img-col {\r\n                width: 100% !important;\r\n                height: auto !important;\r\n                \/* Aspect Ratio ensures the photo box is substantial but not endless *\/\r\n                aspect-ratio: 1 \/ 1 !important; \r\n                max-height: 450px !important;\r\n            }\r\n\r\n            .doms-fh2-img {\r\n                height: 100% !important;\r\n                \/* Keeps the face visible at the top even if ratio changes *\/\r\n                object-position: top center !important; \r\n            }\r\n\r\n            .doms-fh2-info-col { padding: 30px 20px !important; }\r\n            \r\n            .doms-fh2-name { font-size: 30px !important; }\r\n            .doms-fh2-contact-row { flex-direction: column !important; gap: 15px !important; }\r\n        }\r\n    <\/style>\r\n\r\n    <div class=\"doms-fh2-card\">\r\n        \r\n        <div class=\"doms-fh2-img-col\">\r\n            <img decoding=\"async\" data-src=\"https:\/\/doms.iitm.ac.in\/wp-content\/uploads\/2026\/01\/dr_cbr.png\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;filter:none\"\r\n                 alt=\"Dr. C B Rao\" \r\n                 class=\"doms-fh2-img lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">\r\n        <\/div>\r\n\r\n        <div class=\"doms-fh2-info-col\">\r\n            \r\n            <span class=\"doms-fh2-role-badge\">Faculty Profile<\/span>\r\n\r\n            <h1 class=\"doms-fh2-name\">Dr. C B Rao<\/h1>\r\n            <span class=\"doms-fh2-designation\">Professor<\/span>\r\n\r\n            <div class=\"doms-fh2-edu\">\r\n                <div class=\"doms-fh2-edu-item\">\r\n                    <strong>Ph.D.<\/strong> \u2014 Industrial Management\r\n                <\/div>\r\n                <div class=\"doms-fh2-edu-item\">\r\n                    <strong>M.Tech.<\/strong> \u2014 Industrial Engineering, Indian Institute of Technology Madras\r\n                <\/div>\r\n                <div class=\"doms-fh2-edu-item\">\r\n                    <strong>B.E.<\/strong> \u2014 (Mechanical Engineering), Sri Venkateswara University, Tirupati\r\n                <\/div>\r\n            <\/div>\r\n\r\n            <div class=\"doms-fh2-contact-row\">\r\n                \r\n                <a href=\"mailto:cbrao2005@gmail.com\" class=\"doms-fh2-contact-item\">\r\n                    <svg class=\"doms-fh2-icon\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M3 8l7.89 5.26a2 2 0 002.22 0L21 8M5 19h14a2 2 0 002-2V7a2 2 0 00-2-2H5a2 2 0 00-2 2v10a2 2 0 002 2z\"\/><\/svg>\r\n                    cbrao2005[at]gmail[.]com\r\n                <\/a>\r\n\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n    <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-179cf9e doms-academic-factuly-profile-tabs e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"179cf9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"24760222\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-247602221\" data-tab-title-id=\"e-n-tab-title-247602221\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-247602221\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tExperience &amp; Profile\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-247602222\" data-tab-title-id=\"e-n-tab-title-247602222\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-247602222\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tTeaching &amp; NPTEL\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-247602223\" data-tab-title-id=\"e-n-tab-title-247602223\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-247602223\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tBooks &amp; Publications\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-247602221\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-247602221\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-4f23caa e-con-full e-flex e-con e-child\" data-id=\"4f23caa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8c6a42d e-flex e-con-boxed e-con e-child\" data-id=\"8c6a42d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c319591 elementor-widget elementor-widget-text-editor\" data-id=\"c319591\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1 class=\"doms-pb1-heading\">Professional Overview<\/h1><div class=\"doms-pb1-scroll-box\"><p>Dr. C. B. Rao has over\u00a0<strong>46 years of diversified experience<\/strong>\u00a0in driving business and organizational growth in reputed world-class Indian companies, including subsidiaries of global MNCs. His expertise covers pharmaceutical and automobile industries, spanning conceptualization, execution, and development of green-field and brown-field projects.<\/p><p>He has travelled across USA, Europe, Japan, and Korea for business development and strategic alliances, building high-performance organisations with talent from multiple business and functional domains.<\/p><h2 class=\"doms-pb1-subheading\">Leadership Assignments<\/h2><ul class=\"doms-pb1-list small-text\"><li><strong>Current:<\/strong>\u00a0Ajit Singhvi Chair Professor in Management Studies, IIT Madras.<\/li><li><strong>Current:<\/strong>\u00a0Senior Advisor and Director on the Boards of select global and Indian corporations.<\/li><li><strong>Founder:<\/strong>\u00a0LeaderCrest Academy (Est. 2016) &#8211; focused on high-quality academic publishing.<\/li><li><strong>Executive Chairman and Managing Director:<\/strong>\u00a0Pfizer Healthcare India Private Limited (2010-2015).<\/li><li><strong>Deputy Managing Director:<\/strong>\u00a0Orchid Pharma (1998-2010).<\/li><li><strong>Head of Corporate Planning:<\/strong>\u00a0Ashok Leyland and Hinduja Group (1978-1998).<\/li><li><strong>Initial Assignments (1974-1978):<\/strong>\u00a0State Bank of India, Tata Motors, and Scooters India.<\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-247602222\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-247602222\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-a390aae e-con-full e-flex e-con e-child\" data-id=\"a390aae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4b0af09 e-flex e-con-boxed e-con e-child\" data-id=\"4b0af09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e89c9d8 elementor-widget elementor-widget-text-editor\" data-id=\"e89c9d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1 class=\"doms-pb1-heading\">Teaching &amp; Research Interests<\/h1><ul class=\"doms-pb1-list\"><li>Competitive Strategy<\/li><li>Strategic Management<\/li><li>Business Leadership<\/li><li>Entrepreneurship<\/li><\/ul><h1 class=\"doms-pb1-heading\">NPTEL Contributions<\/h1><p>Dr. C. B. Rao has offered two comprehensive courses (12 weeks each) on the NPTEL platform:<\/p><div><ul class=\"doms-pb1-list small-text\"><li><strong>\u201cEntrepreneurship: Perspectives of Business Strategy and Economic Development\u201d<\/strong><br \/><em>(January-April 2020 semester)<\/em><\/li><li><strong>\u201cLeadership for India Inc: Practical Concepts and Constructs\u201d<\/strong><br \/><em>(January-April 2021 semester)<\/em><\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-247602223\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-247602223\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-0910842 e-con-full e-flex e-con e-child\" data-id=\"0910842\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-465607b e-flex e-con-boxed e-con e-child\" data-id=\"465607b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fbb34c elementor-widget elementor-widget-text-editor\" data-id=\"5fbb34c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1 class=\"doms-pb1-heading\">Publications<\/h1><p>Dr. C. B. Rao has contributed over\u00a0<strong>170 papers<\/strong>\u00a0in reputed management journals and business forums.<\/p><h2 class=\"doms-pb1-subheading\">Authored Books (LeaderCrest Banner)<\/h2><div class=\"doms-pb1-scroll-box\"><ul class=\"doms-pb1-list small-text\"><li><strong>Strategic Management: Practice and Philosophy for India Inc<\/strong>\u00a0(2021)<\/li><li><strong>Product Strategy and Corporate Success: Concepts and Cases from the Indian Automobile Industry<\/strong>\u00a0(2019)<\/li><li><strong>Work-Life Balance: Essays in Individual and Organizational Behavior<\/strong>\u00a0(2019)<\/li><li><strong>India\u2019s Economic Resurgence: A Modified Paradigm for a Welfare State<\/strong>\u00a0(2018)<\/li><li><strong>India as Global Start-up Hub: Mission with Passion<\/strong>\u00a0(2018)<\/li><li><strong>Leadership for India Inc.: An Experiential Treatise<\/strong>\u00a0(2018)<\/li><li><strong>Competitive Strategy: A Contemporary Retake<\/strong>\u00a0(2016)<\/li><li><strong>Technology and Competitive Strategy: Strategies for Innovators, Differentiators and Followers<\/strong>\u00a0(2016)<\/li><li><strong>From Start-up to Ramp-up: Indian Context and Global Insights<\/strong>\u00a0(2016)<\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd84a09 e-flex e-con-boxed e-con e-parent\" data-id=\"fd84a09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Faculty Profile Dr. C B Rao Professor Ph.D. \u2014 Industrial Management M.Tech. \u2014 Industrial Engineering, Indian Institute of Technology Madras B.E. \u2014 (Mechanical Engineering), Sri Venkateswara University, Tirupati cbrao2005[at]gmail[.]com Experience &amp; Profile Teaching &amp; NPTEL Books &amp; Publications Professional Overview Dr. C. B. Rao has over\u00a046 years of diversified experience\u00a0in driving business and organizational growth&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":76193,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-76875","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/doms.iitm.ac.in\/index.php\/wp-json\/wp\/v2\/pages\/76875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doms.iitm.ac.in\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/doms.iitm.ac.in\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/doms.iitm.ac.in\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/doms.iitm.ac.in\/index.php\/wp-json\/wp\/v2\/comments?post=76875"}],"version-history":[{"count":13,"href":"https:\/\/doms.iitm.ac.in\/index.php\/wp-json\/wp\/v2\/pages\/76875\/revisions"}],"predecessor-version":[{"id":76933,"href":"https:\/\/doms.iitm.ac.in\/index.php\/wp-json\/wp\/v2\/pages\/76875\/revisions\/76933"}],"up":[{"embeddable":true,"href":"https:\/\/doms.iitm.ac.in\/index.php\/wp-json\/wp\/v2\/pages\/76193"}],"wp:attachment":[{"href":"https:\/\/doms.iitm.ac.in\/index.php\/wp-json\/wp\/v2\/media?parent=76875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}