International Research Papers

• Agrawal, R. (2018). “Envisioning a Sustainable Future by Doing What It Takes”, in Legends in Strategic Marketing: Rajan Varadarajan. Sage Publications.
• Agrawal, R. and Gupta, S (2018). “Consuming Responsibly: Exploring Environmentally Responsible Consumption Behaviors”, Journal of Global Marketing.
• Gupta, S. and Agrawal, R. (2017). “Environmentally Responsible Consumption: Construct Definition, Scale Development, and Validation”, Corporate Social Responsibility and Environmental Management.
• Narayanan, S. and Agrawal, R. (2017). “Privacy and Information Trading on Social Media App(lication)s”, Routledge – New York.
• Agrawal, R. and Ramachandran, G. (2017). “Flocking Together – Benefits and Costs of Small Group Consumption Community Participation”, European Journal of Marketing.
• Raja, S. and Agrawal, R. (2013). “Perceived Brand Greenness: Scale Development and Validation”, Yale China India Insights Conference, NY.
• Agrawal, Richa, SS Gaur and Archana Narayanan (2012). Determining Customer Loyalty: Review and Model, the Marketing Review journal.
• Gaur, SS and Richa Agrawal (2007). Service Quality Measurement in Retail Store Context... the Marketing Review.
• Agrawal, Richa and SS Gaur (2007). Customers Relational Behavior in a Pseudo-relationship Context. AMA Conference Proceedings.

Conference Proceedings (Selected)

• Richa Agrawal, Narayanan S. and Vishwadeep R. (2018). “Impact of Ad Personalization on CTR”, Global Marketing Conference, Tokyo.
• Sudhanshu Gupta and Agrawal R. (2017). Papers on Environmentally Responsible Consumption presented at Emerging Markets Conference Board.
• Varuna Newatiya and Agrawal R. (2015). “Beyond Status! Why new luxury customers in India are buying luxury”, Annual London Business Research Conference.
• Giridhar Ramachandran and Agrawal R. (2013). “Coffee Shops Yesterday, Running Groups Today", ACR Conference, Chicago.

Case Studies & Books

• Book: Changing Trends in Management: Challenges and Opportunities, Excel Books (2003).
• Case: Agrawal, Richa (2009). Threat of a ‘Me Too’ Perception: A Case of Café Coffee Day, Marketing Review.
• Case: Agrawal, Richa et al. (2007). Dynadrives at Cross Roads (ECCH).
• Case: Radio Mirchi - A Success Story (ECCH).

Training & Workshops (Selected)

• IIT Madras Incubation Cell (2020): Insightful Marketing Workshop for Startups.
• MADITSSIA (2020): Designing Insight Based Solutions.
• Samanvay (2019/2020): Design Thinking Workshops for Startups and Entrepreneurs.
• Larsen & Toubro (2019): Multiple workshops on Negotiation Skills, Customer Satisfaction & Value Creation.
• Hyundai Motor India Ltd. (2019): Designing Solutions: Better-To-Best workshop.
• CVRDE (2019): Principles of Design Thinking.
• Indian Bank (IMAGE) (2019): CRM Concepts for Banking.
• AAVIN (2013): Strategic use of Marketing for Selling Milk and Milk Products.
• Indian Postal Services (2006): CRM for Marketing of Services.

Faculty Development Programs (FDPs)

• Theory Construction for Model Specification Workshops (2017, 2018).
• Scale Development Workshops (2016, 2017).
• Case Writing Workshops (2009, 2010, 2011).
• QIP on Marketing Advancements (BHU, 2010).

• Best Paper Award: "What is Environmentally Responsible Consumption...", Arun K. Jain Award at EMCB IIM Lucknow (2017).
• Best Paper Award: "Benefits of Flocking Together...", Syndicate Bank Award at IMR Doctoral Conference, IIMB (2014).
• Top 30 Research Proposal: AMS Doctoral Consortium 2016, Orlando (Environmentally responsible consumption).
• Top 50 Research Proposal: AMS Doctoral Consortium 2015, Denver (Consumption Community Participation).
• Fellowship: National Doctoral Fellowship in Management (First recipient), AICTE.
• Grant: DAAD Germany for Teaching Design Thinking (2019).
• Grant: Erasmus+ Staff Mobility for Teaching and Training (2019).
• Travel Grants: Academy of Marketing Science (2015), AICTE (2008), Dorabji Tata Trust (2005, 2006).
• Academic Excellence: Highest CPI (9.75/10) ever at SJM SOM, IIT Bombay.