B2B Marketing & Risk

Keziah D’lima specializes in Business-to-Business (B2B) Marketing, with a particular focus on perceived risk in buyer–seller dyadic relationships. She holds a Master’s degree in Commerce from Goa University and has qualified both the UGC-NET '21, securing an All India Rank (AIR) of 317, and the MH-SET '21. Her research has been presented at noteworthy academic conferences including the International Conference for Management Research (ICMR), IIT Madras '23, and the India Strategy Conference (ISC) jointly organized by IIM Bangalore, IIM Ahmedabad, ISB, and CII '23, where her work was recognized among the top 20% of accepted submissions.

Quick Commerce & Nudging

Eldho Babu focuses in Quick Commerce, particularly in influencing tipping behavior and supporting effective service recovery. He holds a master’s degree in commerce from Loyola College, Chennai, and has cleared the UGC NET. His research has been published in Global Business Review, Journal of Enabling Technologies, and Tourism: An International Interdisciplinary Journal. He also serves as a peer reviewer for journals including Journal of Consumer Behaviour, Journal of Retailing and Consumer Services, Journal of Promotion Management, Young Consumers, and Tourism Review.

B2B Digital Marketing

Kalaiarasi B is a full-time Ph.D. scholar at the Department of Management Studies, Indian Institute of Technology Madras. She holds a Bachelor’s degree in civil Engineering (B.E.) and a Master of Business Administration (MBA) in HR and Marketing. She brings over six years of industry experience across diverse roles in resource management, sales, and business strategy. Her professional background demonstrates expertise in talent development, strategic planning, and data-driven decision-making, contributing to organizational growth and innovation. She has qualified the UGC-NET examination. Her current research focuses on B2B Marketing, exploring ethics in reshaping business-to-business relationships, customer engagement, and marketing strategies in the modern industrial context.

Uddipta Das is an analytically driven and socially aware professional with a keen interest in the intersection of technology, business, and societal impact. He actively engages in emerging topics such as AI, and digital transformation, offering thoughtful perspectives on their long-term implications. He completed his MBA in Data Science and Artificial Intelligence from the Indian Institute of Technology, Mandi, and is currently pursuing a PhD in Marketing & Analytics at the Indian Institute of Technology, Madras, focusing on B2B services.