Matching demand with supply is one of the critical goals of modern firms. The complexity of efficiently achieving the goal is becoming enormously challenging in an uncertain, ambiguous, and multiagent business environment. Decision Engineering & Pricing (DEEP) Lab at IIT Madras specializes in engineering the best decisions using the wisdom from optimization, game theory & mechanism design, and pricing. Engineering of decisions has become a vibrant research area challenging the traditional tools in modern management.

• IIT researchers study policy tools to reduce lead pollution (The Hindu, September 7, 2021)
• IITs look to cut lead pollution via policy changes (The Times of India, September 7, 2021)