One day workshop on: Navigating the Art of Product Thinking
One-Day Workshop on
Navigating the Art of Product Thinking: The Secret to building Great Products
Ideal for Startup Founders, Product Managers, Innovation Leaders, and Investors
Venue: Hall 2 ICSR, IIT Madras Campus
Date: Friday, Oct 25 2024
Time: 10:00 AM to 5:30 PM
Program Directors
Prof. Richa AgrawalDept. of Management Studies, IIT Madras
Dr. Richa Agrawal is area chair of Marketing, Department of Management Studies, IIT Madras. She also heads the Entrepreneurship Cell at IIT Madras. Her deep interest in entrepreneurship and expertise in Marketing, Design Thinking and Insights has benefited many startups. She engages with startup teams, entrepreneurs and members of the industry, both in India and abroad to share her expertise on Marketing innovation, Value proposition and product design, Insightful marketing, and Design thinking. Her sessions are known for developing understanding in a simple and playful manner through hands-on exercises, real life cases and illustrative examples. Dr Richa is an alum of IIT Bombay. At IIT Madras she continues to offer an array of marketing courses: Design thinking, Marketing strategies & tools, Consumer behaviour, CRM and others.
Prof. Richa AgrawalDept. of Management Studies, IIT Madras
Dr. Richa Agrawal is area chair of Marketing, Department of Management Studies, IIT Madras. She also heads the Entrepreneurship Cell at IIT Madras. Her deep interest in entrepreneurship and expertise in Marketing, Design Thinking and Insights has benefited many startups. She engages with startup teams, entrepreneurs and members of the industry, both in India and abroad to share her expertise on Marketing innovation, Value proposition and product design, Insightful marketing, and Design thinking. Her sessions are known for developing understanding in a simple and playful manner through hands-on exercises, real life cases and illustrative examples. Dr Richa is an alum of IIT Bombay. At IIT Madras she continues to offer an array of marketing courses: Design thinking, Marketing strategies & tools, Consumer behaviour, CRM and others.
Prof. Vaibhav ChawlaDept. of Management Studies, IIT Madras
Dr. Vaibhav Chawla is an Associate Professor of Marketing at the Department of Management Studies, IIT Madras. With over a decade of research and teaching experience in the marketing field, he has honed his skills and expertise in multiple domains of marketing and management. His contributions to the academic community are reflected in his publications in top-tier journals in the management field. Dr. Chawla provides research and consulting services to the industry on market need analysis and product feasibility, digital marketing, customer experience enhancement, impact assessment of social schemes, and app development for social causes. He also delivers training to corporates on customer discovery for product development, customer experience management, sales skills, digital marketing, marketing management, etc. Past clients include Indian Oil Corporation, Indian Bank, Bharat Electronics Limited, a leather-industry cluster in Tamil Nadu, IT professionals aspiring to be product managers and tech entrepreneurs.
Prof. Vaibhav ChawlaDept. of Management Studies, IIT Madras
Dr. Vaibhav Chawla is an Associate Professor of Marketing at the Department of Management Studies, IIT Madras. With over a decade of research and teaching experience in the marketing field, he has honed his skills and expertise in multiple domains of marketing and management. His contributions to the academic community are reflected in his publications in top-tier journals in the management field. Dr. Chawla provides research and consulting services to the industry on market need analysis and product feasibility, digital marketing, customer experience enhancement, impact assessment of social schemes, and app development for social causes. He also delivers training to corporates on customer discovery for product development, customer experience management, sales skills, digital marketing, marketing management, etc. Past clients include Indian Oil Corporation, Indian Bank, Bharat Electronics Limited, a leather-industry cluster in Tamil Nadu, IT professionals aspiring to be product managers and tech entrepreneurs.
Objective of the Workshop
The Secret to Achieving Product-Market Fit
- This one-day workshop is designed to equip participants with the essential skills and insights required to master the art of Product Thinking, specifically focused on achieving Product-Market Fit.
- The workshop aims to help participants understand the critical importance of aligning product offerings with target market needs.
- Attendees will learn how to effectively channel resources and efforts towards identifying and targeting the right market segments, thereby enhancing efficiency, boosting customer satisfaction, and optimizing product development processes.
- A key focus will be on understanding how improper investment decisions—such as misallocating resources or failing to address the right market pain points—can hinder the attainment of Product-Market Fit, leading to inefficiencies, wasted resources, and missed opportunities.
- Through interactive sessions and real-world case studies, participants will gain a deep understanding of how a focused strategy, can accelerate the path to Product-Market Fit, mitigate challenges, and ultimately lead to the development of successful products that thrive in competitive markets.
Workshop Coverage
- Design Thinking for Product Thinking: Explore key principles for developing exceptional products; Customer/User Empathy (Importance of design first), Business Value and Iterative Approach
- Product-Market Fit: Discover strategies to align your product with customer needs; Value proposition canvas explained through real case studies and hands on exercises
- Strategic Value Discovery in Product Innovation: Using value-chain analysis to discover innovative product ideas that offer a sustainable competitive advantage; Using a blue ocean approach to discover innovative product ideas that solve customer problems
- Lean product development: Early phase market experimentation; Selecting the right target market and discovering the right value proposition; Prioritizing the Product Features; Essential questions to solve for establishing product-market