Management Case Study Centre

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Case Quest – A Pan India Case Study Writing Competition


The Management Case Study Centre (MCSC), Department of Management Studies (DoMS), IIT Madras, successfully organized Case Quest, a pan India case study writing competition, on 9–10 October 2025 at the IIT Madras campus.

Case Quest is a flagship initiative of MCSC designed to promote case-based teaching and learning in management education. The competition invites faculty, researchers, and students from academic institutions across India along with industry representative to develop original case studies based on real-life business and management scenarios.

The competition witnessed enthusiastic participation from institutions across the country. Shortlisted cases were presented before an expert panel comprising distinguished academicians and industry professionals.


We are pleased to announce the winners of Case Quest:

Rank Case Study Title Representing Institute Prize
1st Prize Can Sustainability and Profitability Coexist? A Case Study on Revenue Diversification and Organic Practices in Tamil Nadu Farms PSG Institute of Management ₹1,50,000
2nd Prize Thaely: Transforming Plastic Waste into Shoes ICFAI Business School ₹1,00,000
3rd Prize From Sesame to Groundnut: Leveraging Idhayam’s Legacy to Penetrate South India’s Competitive Oil Market IIT Madras ₹75,000
4th Prize Tickle Your Art: Scale Vs. Soul SPJIMR ₹20,000
5th Prize Reweaving Responsibility: Gap Inc.’s Strategic Pivot Toward Sustainable Fashion in India Bharathidasan Institute of Management ₹20,000

The first prize was sponsored by SAGE Publications, which also served as the academic partner for Case Quest 2025. The top-winning case will have the opportunity to be considered for publication with SAGE, following their editorial review and publication process.


The event served as a vibrant platform for sharing innovative teaching cases and fostering collaboration among management educators. Through Case Quest, DoMS continues its commitment to enriching management education and advancing case-based pedagogy in India.

The Department of Management Studies of IIT Madras has recently set up a “Management Case Study Centre”  to serve the needs of B-Schools with contemporary case studies to enhance the learning of management students.

Long-term Vision

To develop an independent Management Case Study Centre that will serve the needs of B-Schools with contemporary case studies that will enhance the learning of students, across all management disciplines (functional areas); to be a repository of management case studies developed in India as well as in other geographies.

Mission & Objectives

  • To instill a culture of developing case studies focusing on Indian and International companies - enabling academia to relate management concepts to their growth-story
  • To enhance relationships and interaction with the Indian and Global Industry with a view to developing contemporary and contextual case studies
  • To set up a repository for accessible case studies
  • To collaborate with leading B-Schools in India and abroad to develop case studies
  • To collaborate with other International case study centres
Composition of MCSC’s Executive Committee

Based on initial discussions within DoMS, the composition of the Executive committee proposed is as follows:

  • Dr. Rupashree Baral (Chairperson) (Human Resource Management/ Organization Behavior)
  • Dr. Pinosh Kumar Hajoary (Integrative/Strategic Management)
  • Dr. Prathamesh Vivek Kittur (Marketing)
  • Dr. Srinivasan S (Human Resource Management/ Organization Behavior)
  • Industry representative: Mr. G Shanker (Madras Consultancy Group)


Case Study/Caselet Functional areas

Broad functional areas for developing case studies, to include: 

    • General Management
        ◦ Business Ethics 
        ◦ Social Enterprise
        ◦ Economics
    • Strategic Management
    • Sustainability
        ◦ ESG/Circular Economy
    • Innovation & Entrepreneurship
    • International Management & Global Business Management
    • Human Resources Management
    • Organizational Behaviour
    • Finance
    • Accounting
    • Operations & Supply Chain
        ◦ Logistics
    • Information Systems & Technology
    • Data Sciences
    • Marketing
        ◦ Consumer Marketing
        ◦ B2B/Industrial Marketing
        ◦ Services Marketing

Types of Cases and Sectoral Focus

Broadly the cases may be grouped as :
   

  • Multi-functional area case studies developed in collaboration with a Company
  • Single functional area case studies developed in collaboration with a Company
  • Case studies and caselets based entirely on published material


The case studies to be developed at the centre will initially focus on companies: Large Indian/Multinational companies, Indian MSME companies, Indian Start-ups

For further information on the Management Case Study Centre, please contact doms@iitm.ac.in with your queries.