Batch of 2019

Business Conclave: Re-Engineering Management Education

Research Scholars

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Why DoMS

“Luck is What Happens When Preparation Meets Opportunity”-  Senaca, Roman Philospher, Circa 50 AD
What can be a high point in someone’s life?  - Cherishing a hard earned degree from one of India’s most admired Universities? Landing a dream job in a McKinsey or a Google? Walking into classes daily along with 8000 of world’s brightest brains? Learning from some of the best teachers in the country?     At IIT Madras,you ..read more

Life in DoMS

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Recent Publications

  • Manohar, S., Rehman V. & Sivakumaran B. (2021), “ Role of unfamiliarity and information on consumers’ willingness to try new healthy foods”, Food Quality and Preference, 87 (Jan).
  • Khatoon, Sajira., & Rehman, Varisha. (2021). Negative Emotions in Consumer Brand Relationship: A Review and Future Research Agenda. International Journal of Consumer Studies
  • Chandrasekar Kalpana & Rehman Varisha (2021).  Responsibility finds a way: A Typology and Framework Development Approach towards Public Sector Crisis Management.International Journal of Strategic Communication
  • Selvanayagam, Karthik  & Rehman Varisha (2021). Building “Pyramid of Oneness” - Delineating Differences among Human Brands, Celebrities and Person-Brands. Advances in Consumer Research
  • Prof. CB Rao - Strategic Management: Practice and Philosophy for India Inc (2021)
  • Ashwin J. Baliga, Vaibhav Chawla [2020], "Service Failure And Recovery In B2B Markets - A Morphological Analysis"  published in Journal Of Business Research
  • Abraham Cyril Issac, Rupashree Baral [2020], "Don’t Play The Odds, Play The Man: Estimating The Driving    Potency Of Factors Engendering Knowledge Hiding Behavior In Stakeholders" published in European Business Review
  • Ashish Goel, L.  S.  Ganesh & Arshinder Kaur [2020], "Project Management For Social Good: A Conceptual Framework And Research Agenda For Socially Sustainable Construction Project Management" published in International Journal Of Managing Projects In Business
  • Ashish Goel, L.  S.  Ganesh & Arshinder Kaur [2020], "Social Sustainability Considerations In Construction Project Feasibility Study: A Stakeholder Salience Perspective" published in
    Engineering Construction & Architectural Management
  • Ashish Goel, L.  S.  Ganesh & Arshinder Kaur [2020], "Benefits Formulation In Construction Projects : An Exploratory Study Through A Social Sustainability Perspective" published in IIM Kozhikode Society & Management Review
  • Vasanthi Suresh, Lata Dyaram [2020], "Towards A Confluence: Disability Inclusion And Organizational Change" published in Journal Of Indian Business Research
  • Vasanthi Suresh, Lata Dyaram [2020], "Workplace Disability Inclusion In India: Review And Directions" published in Management Research Review
  • Anu Mary Chacko , Vaibhav Chawla [2020], "Impact Of B2B Salesperson’s Social Media Usage On Buyer Intelligence Collection - A Conceptual Framework" presented in National Conference In Sales Management (NCSM) 2020
  • Vasanthi Suresh, Lata Dyaram [2020], "The Impact Of Organizational Constraints On The Type Of Disability Targeted For Recruitment" presented in The 80th Annual Meeting Of The Academy Of Management
  • Veena Kannan, Saji K Mathew [2020],  "Identifying The Design Opportunities For Digital Platforms: A Topic Modeling Approach" presented in 33rd Bled E-Conference Enabling Technology For A Sustainable Society
  • Prof. CB Rao - Product Strategy and Corporate Success: Concepts and Cases from the Indian Automobile Industry (2019).

Honors & Achievements

Doctoral scholar Ashish Goel, guided by Prof. L.S.Ganesh & Prof. Arshinder Kaur has been awarded the Institute Research Award (Jul-Nov 2019_20) in recognition of Quality and Quantity of Research Work

Citation of Prof. C. Rajendran's research among the top 0.3% in India Ref: https://journals.plos.org/plosbiology/article?id=10.1371/journal.pbio.3000918”

Insights

Mr Gowthamram Nallan

Mr Gowthamram Nallan,  Senior  Solutions  Consultant  at  Adobe  India,  took  us  through  the   journey of  Adobe  as  the  leader  for  digital  experience  and  made  us  see  three  waves  of  enterprise evolution,  right  from  the  1970 s to  the  present  day  and  saw  how  digital   transformation has  evolved  from  a  back  end,  to  a  front  end,  to  an  experience  business  wave.   It was  a  lesson  on  how  important  it  is  for  businesses  to  put  their  customers  at  the  heart  of   their strategy.  

Mr Gowthamram Nallan
Mr. Avik Sarkar

We were  privileged  to  host  Mr.  Avik  Sarkar,  Ph.D.  Ex-Head  of  Data  Analytics  cell  -  NITI   Aayog, Govt.  of  India..  Starting  with  a  brief  introduction  to  the  history  of  AI,  followed  by   where India  stands  in  the  development  of  AI  sphere,  then  its  development  in  the  overall   research sphere  was  discussed.  AI  in  healthcare  can  help  identify  high-risk  patients  in  the   early stages  and  Wadhwani  AI  uses  3 D videos  of  children  to  measure  their  weight,  height,   and head  circumference  -  just  some  real  application  bases  where  students  like  us  can  help   out were  pointed  out.  The  ethical  and  societal  dilemmas  of  AI  were  not  left  out.  The  ending   Q/A session left the s ession richer with the speaker’s anecdotes and more sub-branches. 

Mr. Avik Sarkar
Mr. Debangshu Adhikari

Mr. Debangshu  Adhikari ,  Head  of  Operations,  Reliance  Digital  Retail  Ltd,  derived  from  the   thoughts of  Rabindranath  Tagore  to  showcase  that  a  peaceful  getaway  like  Shantiniketan  is   especially important  for  productivity  during  a  global  pandemic  and  the  fast  paced  world.  The   global economy  is  in  a  tailspin  and  countries  are  heading  for  very  sudden  and   unprecedented recessions.  While  bigger  businesses  can  adapt  better,  local  or  smaller  ones   need to  adopt  in  their  ways.  As  students,  we  need  to  be  dynamic  and  equipped  with  relevant   technical skills in the n eed of the hour. 

Mr. Debangshu Adhikari
Ms. Lakshmi Iyer
Ms. Lakshmi  Iyer ,  President,  CIO-  Fixed  Income  &  Head-Products,  Kotak  Mahindra  Asset   Management Co.,  gave  us  room  to  think  about  and  understand  the  importance  of  being  a  student of  the  market.  She  discussed  the  numerous  asset  classes  -  short,  medium,  and  long   term, metamorphosis  in  the  financial  market,  Vitamin  M  ( money), and  about  the  Blackbox  to   build on  the  importance  of  agility.  She  spoke  about  the  importance  of  being  emotionally   strong while  making  investment  decisions.  She  also  gave  the  maze  solution  to  the  cobweb   that was  introduced  at  the  start  of  the  session,  telling  that  any  solution  can  be  found  if  you   crunch the  data.The  session  concluded  on  a  high  note  with  an  interactive  Q&A  and   discussion session.  She  also  emphasized  the  importance  of  maintaining  our  digital  health  in   addition to mental and p hysical health in these testing times.
Ms. Lakshmi Iyer
Ms. Jasleen Kaur Gumber

Ms. Jasleen  Kaur  Gumber ,  Head  of  Marketing-  India,  Myanmar,  Sri  Lanka,  and  Nepal,   Benetton, spoke  about  building  brands  just  for  the  Gen-Z.  Nothing  gets  registered  the  way   stories do,  and  Gen  Z  is  multidimensional  and  can  be  connected  from  various  points,  linear   marketing no  more  serves  the  purpose.  There  is  a  need  for  Integrated  or  360- degree  marketing. This  generation  is  better  informed  and  look  for  a  brand  that  is  transparent  and   takes care of sustainabilityShe closed the session by asking us to be an ethical marketer. 

Ms. Jasleen Kaur Gumber

Alumni Speak

Recruiters’ Testimonial

Google

“Great experience with Students and the Process was Smooth. Looking forward to next year. Keep it up.”
Google
Amazon

“Top Notch!! Pretty happy with the quality of the students and our expectations were met Looking forward to coming back next year.”
Amazon
Mckinsey and Co.

“Good Quality batch – That’s why we keep coming back !!”
Mckinsey and Co.
Cisco Systems

“Great Quality !! Well prepared !! ”
Cisco Systems
CRISIL

“The panel found the students generally bright and good.”
CRISIL
HSBC

“Students have been really good in terms of their skills and potential. IIT Madras is surely one of the campuses that we would like to visit because of the students’ calibre.”
HSBC
WIPRO

“Formal and well prepared with subject knowledge.”
WIPRO
Ford Motors Private Limited

“Students are very matured and well behaved and the placement process is very transparent and streamlined one. Keep up the momentum as always.”
Ford Motors Private Limited
Apollo Hospitals

“The quality of students is overall great. We had a difficulty in choosing few among many bright students.”
Apollo Hospitals

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