• B2B Marketing
• Customer relationship management
• Service failure and recovery
• Tourism and hospitality management strategies
• Sales in Multichannel Management

• Industrial and Services Marketing
• Sales and Distribution Management
• Services Marketing
• Marketing Analytics
• Customer Relationship Management

• Kittur, P., & Agarwal, S. (2024). Cultural bridges in Business: Critical review and future directions in cross-cultural B2B relationships. Journal of Business Research, 180, 114721. (ABS 3, ABDC A, Q1)

• Kittur, P. and Chatterjee, S. (2023), "Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model", European Journal of Marketing, Vol. 57 No. 4, pp. 1068-1098. (ABS 3, ABDC A*, Q1)

• Kittur, P., Chatterjee, S. and Upadhyay, A. (2023), "Antecedents and consequences of reliance in the context of B2B brand image", Journal of Business & Industrial Marketing, Vol. 38 No. 1, pp. 102-117. (ABS 2, ABDC A, Q1)

• Chatterjee, S.,Kittur, P., Vishwakarma, P. and Dey, A. (2023). What Makes Customers of Airport Lounges Satisfied and More? Impact of Culture and Travel Class. Journal of Air Transport Management, Vol. 109 No. 2023. (ABS 1, ABDC B, Q1)

• Kittur, P., Chatterjee, S. and Upadhyay, A. (2022), "Mapping the intellectual structure of business-to-business loyalty literature: a bibliometric analysis approach", Journal of Business & Industrial Marketing, Vol. 37 No. 5, pp. 1091-1110. (ABS 2, ABDC A, Q1)

• Kittur, P. and Chatterjee, S. (2021), "Goods and services related brand image and B2B customer loyalty: effects of construal level", Journal of Business & Industrial Marketing, Vol. 36 No. 1, pp. 17-30. (ABS 2, ABDC A, Q1)

• Drivers of satisfaction and recommendation intention in B2B using user-generated content (UGC)
• Exploring risk relievers of B2B perceived risk
• Nudging in Q-commerce service recovery
• Benefits of augmented reality / virtual reality in B2B Context
• Service recovery strategies for service failures caused by actual service providers
• Drivers of informal cross-cultural B2B relationships

• Kittur, P., and Chatterjee, S., (2019), Goods and services related brand image and B2B customer loyalty: Effects of Construal Level; ISDSI, IIM Sambalpur, India

• Kittur, P., and Chatterjee, S., (2021), Role of perceived risk in trust-reliance-B2B brand image relationships and the influence of COVID-19; CERE, IIM Indore, India

• Kittur, P., and Chatterjee, S., (2021), Effects of perceived risk in trust-reliance-B2B brand image relationships and the influence of COVID-19; ISBM, Penn State University, U.S.A

• Kittur, P., Goswami. R and Chatterjee, S. (2024), Service recovery in aggregator business: moderated-moderation model, ANZMAC, Hobart, Tasmania, Australia

• Assistant Professor, International Management Institute, New Delhi (April 2023- August 2023)
• Assistant Professor, Jaipuria Institute of Management Noida (July 2022- April 2023)

Keziah Angel D’Lima

Keziah D’lima specializes in Business-to-Business (B2B) Marketing, with a particular focus on perceived risk in buyer–seller dyadic relationships. She holds a Master’s degree in Commerce from Goa University and has qualified both the UGC-NET '21, securing an All India Rank (AIR) of 317, and the MH-SET '21. Her research has been presented at noteworthy academic conferences including the International Conference for Management Research (ICMR), IIT Madras '23, and the India Strategy Conference (ISC) jointly organized by IIM Bangalore, IIM Ahmedabad, ISB, and CII '23, where her work was recognized among the top 20% of accepted submissions.

Eldho Babu

Eldho Babu focuses on the application of chatbot-based nudging in Quick Commerce, particularly in influencing tipping behavior and supporting effective service recovery. He holds a Master’s degree in Commerce from Loyola College, Chennai, and has cleared the UGC NET. His research has been published in Global Business Review, Journal of Enabling Technologies, and Tourism: An International Interdisciplinary Journal. He also serves as a peer reviewer for journals including Journal of Consumer Behaviour, Journal of Retailing and Consumer Services, Journal of Promotion Management, Young Consumers, and Tourism Review.