DEPARTMENT OF MANAGEMENT STUDIES

Indian Institute of Technology Madras

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Dr. Prathamesh Vivek Kittur

Assistant Professor

Ph.D., Vinod Gupta School of Management, IIT Kharagpur

M.Tech,National Institute of Technology Rourkela

2257 4588(O)

prathamesh.kittur[at]iitm[.]ac[.]in

Office : DoMS 304

Research Interests
  • B2B Marketing
  • Customer relationship management
  • Service failure and recovery
  • Tourism and hospitality management strategies
  • Sales in Multichannel Management

Teaching Interests
  • Industrial and Services Marketing
  • Sales and Distribution Management
  • Services Marketing
  • Marketing Analytics
  • Customer Relationship Management
  • International Marketing

Recent Publications
  • Kittur, P., & Agarwal, S. (2024). Cultural bridges in Business: Critical review and future directions in cross-cultural B2B relationships. Journal of Business Research, 180, 114721.
  • Kittur, P. and Chatterjee, S. (2023), "Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model", European Journal of Marketing, Vol. 57 No. 4, pp. 1068-1098.
  • Kittur, P., Chatterjee, S. and Upadhyay, A. (2023), "Antecedents and consequences of reliance in the context of B2B brand image", Journal of Business & Industrial Marketing, Vol. 38 No. 1, pp. 102-117.
  • Chatterjee, S.,Kittur, P., Vishwakarma, P. and Dey, A. (2023). What Makes Customers of Airport Lounges Satisfied and More? Impact of Culture and Travel Class. Journal of Air Transport Management, Vol. 109 No. 2023.
  • Kittur, P., Chatterjee, S. and Upadhyay, A. (2022), "Mapping the intellectual structure of business-to-business loyalty literature: a bibliometric analysis approach", Journal of Business & Industrial Marketing, Vol. 37 No. 5, pp. 1091-1110.
  • Kittur, P. and Chatterjee, S. (2021), "Goods and services related brand image and B2B customer loyalty: effects of construal level", Journal of Business & Industrial Marketing, Vol. 36 No. 1, pp. 17-30.
Research in Progress
  • Drivers of satisfaction and recommendation intention in B2B using user-generated content (UGC)
  • Drivers of informal successful cross-cultural B2B relationships
  • Mental health and well-being of employees in B2B market
  • Benefits of augmented reality / virtual reality in B2B Context
  • Service recovery strategies for service failures caused by actual-service-providers
Conferences
  • Kittur, P., and Chatterjee, S., (2019), Goods and services related brand image and B2B customer loyalty: Effects of Construal Level; ISDSI, IIM Sambalpur, India
  • Kittur, P., and Chatterjee, S., (2021), Role of perceived risk in trust-reliance-B2B brand image relationships and the influence of COVID-19; CERE, IIM Indore, India
  • Kittur, P., and Chatterjee, S., (2021), Effects of perceived risk in trust-reliance-B2B brand image relationships and the influence of COVID-19; ISBM, Penn State University, U.S.A
Academic Experience
  • Assistant Professor, International Management Institute, New Delhi (April 2023- August 2023)
  • Assistant Professor, Jaipuria Institute of Management Noida (July 2022- April 2023)
Research Groups