We were thrilled to have Parag Dani, Business Head - GAP, Reliance Retail, for an engaging leadership connect on "The Role of Branding in Retail Success".

Mr. Parag shared his extensive experience in transforming GAP into a global power brand through the strategic implementation of digital marketing and influencer campaigns, while prioritizing a world-class consumer experience. His perspective on the importance of 'inside-out' communication and its impact on the human psyche was particularly insightful, shedding light on how internal brand values resonate with consumers on a deeper psychological level. It was fascinating to learn how GAP meticulously crafts its brand strategy, with a strong focus on building a loyal consumer following centered around core values such as optimism, inclusivity, and individuality. He provided invaluable insights into how thoughtful and consistent brand communication can significantly shape and elevate consumer perception, ultimately fostering long-term brand loyalty.

A big thank you to Mr. Parag for your engaging and thought-provoking presentation.